VP/Director of Growth (DTC), Global

Job title: VP/Director of Growth (DTC), Global

Company: ConnectedGroup


Job description: Are you a visionary leader in performance and growth marketing with a strategic mindset and a proven track record of scaling global brands? Do you thrive in high-growth, fast-paced environments and excel at leveraging data to drive impactful marketing strategies? Join our unicorn company as a Director of Global Growth Marketing and lead the expansion of a revolutionary health and wellness brand on a worldwide scale.About the Role:You will spearhead the development and execution of comprehensive growth marketing strategies to accelerate brand presence and revenue generation across international markets. You will lead a high-performing team in driving customer acquisition, optimizing performance marketing efforts, and enhancing retention strategies. Your expertise in data-driven decision-making, market expansion, and full-funnel optimization will be crucial in positioning our brand as a dominant force in the global health and wellness industry.Key Responsibilities:

• Define and implement a holistic global growth marketing strategy across paid, owned, and earned channels, ensuring scalable and sustainable growth.
• Lead and mentor a team of performance marketers, data analysts, and content strategists to drive customer acquisition, engagement, and conversion across multiple platforms, including Meta, Google, YouTube, and emerging channels.
• Develop strategic frameworks for market penetration, focusing on user segmentation, behavioral insights, and personalized customer journeys to maximize lifetime value (LTV).
• Oversee budget allocation and optimize Return on Ad Spend (ROAS) through data-driven decision-making, A/B testing, and performance analytics.
• Collaborate cross-functionally with product, creative, and data teams to align marketing efforts with business objectives, ensuring seamless execution of growth initiatives.
• Leverage analytics tools such as Google Analytics 4 to track user behavior, refine marketing funnels, and identify areas for optimization.
• Drive innovation in marketing campaigns by experimenting with new channels, creative formats, and engagement strategies to stay ahead of industry trends.
• Expand global reach through strategic partnerships, localized marketing strategies, and international campaign rollouts.
• Foster a data-centric culture by implementing advanced attribution models, predictive analytics, and AI-driven marketing optimizations.
• Provide executive-level reporting on campaign performance, customer insights, and growth projections to key stakeholders.

Requirements:

• 8+ years of experience in growth and performance marketing, with a focus on global markets.
• Proven leadership experience in high-growth, fast-paced environments, preferably in DTC, eCommerce, Crypto, or Fintech industries.
• Deep expertise in digital advertising platforms, including Meta Ads Manager, Google Ads, YouTube, and emerging paid channels.
• Strong analytical skills with a data-driven approach to marketing strategy and decision-making.
• Track record of driving multi-million-dollar budgets efficiently while optimizing performance metrics and customer acquisition costs (CAC).
• Experience in scaling businesses globally, including market expansion strategies, localization, and cross-border marketing.
• Strong ability to manage and develop teams, fostering a culture of innovation, collaboration, and continuous improvement.
• Excellent stakeholder management skills, with the ability to communicate insights and strategies effectively to executive leadership.

About the company?

• Unicorn Status: Be part of a high-growth, industry-leading company that is transforming the health and wellness sector.
• Global Impact: Lead the expansion of a brand with a mission to improve lives worldwide through cutting-edge health solutions.
• Comprehensive Benefits: Competitive compensation, medical coverage, and generous annual leave.
• Professional Development: Continuous learning opportunities and career advancement pathways within a global organization.
• Innovative Culture: Work in an environment that values bold ideas, fosters collaboration, and rewards strategic thinking.

The company offers dynamic & friendly working environment with good compensation & benefits.Interested individuals can click apply now and send updated resume (in WORD format) to Winky Cheung at [email redacted, apply via Company website] for further information.For a more comprehensive list of current opportunities, please visit www.connectedgroup.com#StayConnected
#ConnectedGroupAll applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

Expected salary:

Location: Central and Western District, Hong Kong

Job date: Sun, 16 Mar 2025 08:39:29 GMT

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