Tourism Specialist

Job title: Tourism Specialist

Company: Hanover County


Job description: DescriptionGeneral Description: The Tourism Specialist performs work of considerable difficulty by developing, creating, supporting, and implementing a marketing/public information campaign for an assigned department; performs related work as required.Organization: The Tourism Specialist position reports directly to the Director of Tourism and supervises no staff.Essential Functions:

• Increase community awareness of department services, programs, and activities
• Partner with appropriate personnel to develop and implement a marketing campaign and evaluate it on a regular basis, making or recommending improvements and/or adjustments as needed
• Use social, digital, and other vehicles to engage internal and external audiences
• Format and update digital communication systems
• Stay abreast of current marketing trends and make recommendations to supervisors about ways to improve existing marketing efforts
• Conceptualize, design, and produce requested products, working closely with clients until product is complete
• Maintain County print policies and standards of consistency and branding of departments and County logos
• Manage distribution of publicity materials for department
• Maintain weekly event calendar updates
• Contribute to program development and provide program support.
• Assists with inventory management, coordination and promotion.
• Assists with data management of countywide tourism and event calendars

Working Conditions:

• Hazards
• None known
• Environment
• Office
• Field – Must be able to travel to multiple locations upon demand in order to perform essential function.
• Physical Effort
• Occasional lifting of Tourism/Marketing related materials
• FLSA
• Exempt

Knowledge, Skills and Abilities:Ability to manage multiple projects and deadlines at one time; ability to communicate effectively, both verbally and in writing; demonstrated teamwork and collaborative work skills; ability to work professionally with high profile presenters; proficiency in Microsoft Word, Excel, Powerpoint and Outlook, proficient and comfortable using a personal computer; comfortable in a social media environment, including creating and submitting posts; ability to work evenings and weekends; ability to drive a County vehicle; knowledge of the methods, practices and techniques of marketing and community relations; demonstrated skill in graphic design and relevant software (not required, but preferred); employ various strategies and methods to market various events, programs, and services to a broad audience; consult with colleagues to design marketing campaigns and high-quality, well-written materials; develop measurable objectives to review and evaluate the success of marketing strategies and communications; working knowledge of InDesign, Photoshop and Adobe Illustrator; excellent presentation skills; excellent customer service skills; excellent time management and organizational skills; pre-press and production knowledge.Essential, Experience and Training:Bachelor’s degree in Marketing, Communication, Graphic Design, Business, or related field. -OR- any equivalent combination of training and experience.Special Conditions:

• Valid Commonwealth of Virginia Driver’s License
• Criminal Records Check, including fingerprinting
• Valid Commonwealth of Virginia Driver’s License
• Twelve-month probationary period
• Work beyond normal work schedule, to include occasional evening meetings and weekend activities

Established Date: June 2025SUMMARY OF EMPLOYEE BENEFITSHanover County is proud to provide our employees with the following comprehensive benefits package. Hanover provides a benefit package that provides for you in times of need, they offer an ongoing level of financial security, peace-of-mind, and healthy work-life balance. This is part of our goal to make Hanover County an attractive place to work. To see exactly what you will find with our offerings, click the link below:This is an overview and does not provide all provisions, limitations, and exclusions. If there is a contradiction between this and the official plan documents, the plan documents will prevail. The Pamunkey Regional Jail and Library share some of the County benefits, please visit their website for more details.

Expected salary: $59000 – 69000 per year

Location: Hanover, VA

Job date: Sun, 15 Jun 2025 04:07:45 GMT

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