TikTok Commerce – Campaign Strategy & Business Analysis

Job title: TikTok Commerce – Campaign Strategy & Business Analysis

Company: TikTok


Job description: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve.
Join us.Team Intro
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.Responsibilities:
– Consumer and Market Insight Analysis: Conduct market research and competitor analysis to identify opportunities and trends. Leverage research findings to recommend innovative campaign strategies that address evolving market needs.
– Business Analysis: Set clear campaign targets for each market segment, breaking down objectives by scenario and campaign phase. Track progress against target breakdowns throughout the campaign lifecycle, ensuring alignment with business objectives.
– Campaign management: Develop a strategic campaign calendar that aligns with business objectives, local market trends, and consumer behavior insights.
– Campaign strategy implementation: Collaborate with local marketing teams to adapt global strategies to fit local markets, ensuring relevance and resonance with target audiences.
– Performance Tracking and Optimization: Utilize data analytics and reporting tools to monitor campaign performance and identify areas for improvement. Implement A/B testing and other analytical methods to enhance budget efficiency.
– Campaign Budget Management: Manage and allocate campaign budgets effectively for different promotional tools to optimize campaign ROIQualifications:Minimum qualifications:
– Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
– Experience: Minimum of 4 years of experience in campaign management, preferably within a business analysis role, ideally within a fast-paced digital or retail environment.
– Proven Track Record: Demonstrated success in designing and executing impactful marketing campaigns.
– Data analysis skill: Strong ability to interpret data, identify trends, and make data-driven decisions.
– Cross-Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.Preferred Qualifications:
– Creative problem-solver with the ability to think strategically while maintaining a keen attention to detail.
– Exceptional verbal and written communication skills, with experience in cross-functional team collaboration.
– Excellent organizational and project management skills, capable of handling multiple campaigns simultaneously.
– Ability to adapt strategies based on evolving market conditions and consumer insights.
– Skilled in collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams, ensuring seamless communication with data science team and strategy teamTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Expected salary:

Location: London

Job date: Fri, 08 Nov 2024 06:29:46 GMT

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