Strategic Initiatives Analyst

Job title: Strategic Initiatives Analyst

Company: Xfinity


Job description: Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.Job Summary The Sales Operations and Initiatives team is at the forefront of the ongoing transformation of the Media Solutions division at Comcast Advertising. This team spearheads creating and leading strategic plans for the sales teams (both long term and short term) to ensure the effective long-term growth revenue and profitability. Operationally, the Strategic Initiative team works cross-functionally with partner organizations and relevant operating groups such as sales, product, engineering, finance, HR and many more teams.
The Analyst of Strategic Initiatives plays a critical role in enhancing the performance and efficiency of our sales organization. This position is responsible for supporting the successful deployment of strategic initiatives and programs within the sales team. These initiatives are based on thorough analysis and include go-to-market plans related to sales strategies, new product innovations, product enhancements, systems, and tools that align with our operating plan goals.This employee must have high emotional intelligence, with the ability to partner with all areas of the business. This includes collaborating with leadership, sales, product strategy, product marketing, research & data, architecture, sales support teams and learning & development teams.The employee must have effective project management and communication skills and be able to drive action. The ideal candidate has program & project management, data analysis and/or strategic planning & deployment experience. This role will report into the Manager of Strategic Initiatives.Job Description

• Supports the creation of strategic plans for new and existing initiatives that address key challenges and opportunities, ensuring the engagement of the right stakeholders (Marketing, Sales Development, Sales, Finance, Yield, Product) from across the organization.
• Supports the execution of Sales Initiatives Performance Review and Management: Defines KPIs for new initiatives, periodically reviews ongoing initiatives by monitoring KPIs, and optimizes where needed through cross-functional partnerships.
• Executes post-launch accountability of strategic initiatives to ensure all objectives continue to be achieved.
• Support the coordination initiatives with cross-functional teams to pursue growth or cost-saving opportunities.
• Ensures alignment of initiatives with organization-wide sales operations and best practices.
• Pull key data and create reports based on the needs of the Sales Operations and Initiatives leaders.
• Supports the creation and optimization of call scripts and sales playbooks for inbound and outbound BDRs.
• Assists sales and sales development with changes and updates needed to refresh and optimize sales collateral.
• Uncovers best practices and areas of concern in the adoption of strategy and addresses them directly with relevant leaders.
• Maintains project reports, strategic initiative narrative and distribution of project timelines.
• Implements sales engagement tools and technology to maximize seller efficiencies.
• Coordinates implementing sales process optimization solutions partnered with many cross-functional partners.
• Supports the creation, maintenance, and publishing of a sales playbook for the sales organization.
• Must be proficient in PowerPoint and Excel
• Gathers feedback through various channels to increase optimization.
• Ensures compliance with all company policies are being followed.
• Coordinates readouts on areas of process optimization.
• Supports the creation of solution options, risks, costs vs benefits and impact to business current processes and operations.
• Maintains technical expertise and sales proficiency to meet the reporting needs on client activity.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Uses analytical skills and business judgment to solve problems with limited information at hand.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Some domestic travel required.
• Other duties and responsibilities as assigned.

Responsible for supporting the scoping, planning, executing, and evaluating strategic initiatives according to predetermined timelines and budgets. Coordinates project teams ensuring quality control throughout the initiative life cycle. Accomplishes initiative objectives by planning and evaluating project activities. Coordinates with partners to develop financial and operational objectives. Ensures operational plans are aligned with business objectives. Employees at all levels are expect to:

• Understand our Operating Principles; make them the guidelines for how you do your job
• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
• Win as a team – make big things happen by working together and being open to new ideas
• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
• Drive results and growth Respect and promote inclusion and diversity
• Do what’s right for each other, our customers, investors and our communities

Education Level – Bachelors Degree or EquivalentField of Study – Business, Advertising MarketingCertifications – N/AYears Experience – Generally requires 2-5 years related experienceCompliance Comcast is an EEO/AA/Drug Free Workplace. Disclaimer The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualificationsEmployees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team – make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills Data Analysis, Microsoft Excel, Microsoft PowerPoint, Program Management, Project Management, SmartsheetWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.Please visit the on our careers site for more details.Education Bachelor’s DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)Relevant Work Experience 2-5 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Expected salary:

Location: Philadelphia, PA

Job date: Fri, 16 May 2025 07:23:03 GMT

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