Senior Project Leader – Marketing Technology Strategy

Job title: Senior Project Leader – Marketing Technology Strategy

Company: Edward Jones


Job description: Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it’s like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together – as they grow as individuals. If these words resonate with you, we should talk.Job OverviewPosition Schedule: Full-TimeThe Experience, Brand and Marketing (EBM) Division exists to voice and champion those we serve and seek to serve. We leverage deep stakeholder understanding to guide the firm in creating and delivering unparalleled experiences and growing the number of those we impact. All while dynamically stewarding our brand. The EBM Operations department improves the efficiency and effectiveness of our teams by ensuring we have the right people, process, technology and data available to achieve our strategic goals.What you’ll do…As a Senior Project Leader focused on Marketing Technology Strategy, you will cast a vision for how new solutions can help the firm achieve our business objectives. The role must understand core business functions across EBM, deep expertise across marketing channels, and strong understanding of the marketing technology ecosystem.The role lives between our business and product/technology teams and needs to be fluent in each space. This broad understanding will be instrumental in representing the business in ongoing technology roadmap discussions with our partners across the firm (Product Management, Technology, Practice Management, Legal, and Compliance). In addition to needing a strategic mindset, you must excel at the tactical project execution through your guidance of other project leaders.Key responsibilities include:

• Study the latest technologies and trends from organizations that deliver superior experiences, applying an Edward Jones lens to proactively determine opportunities to advance our capabilities.
• Partner with digital product management to document current state ecosystem and how systems work together. Critically evaluate our strengths, weaknesses and opportunities.
• Understand existing vendors feature roadmaps, products, capabilities and integrations. This includes detailed expertise with Salesforce Marketing Cloud.
• Utilize research and consulting partners to evaluate immediate as well as long-term opportunities.
• Guide a team of thought-leaders that include our agency partners, EBM strategy, SFMC operations, product management, technology and firm strategy to develop a multi-year marketing technology vision.
• This vision will include a holistic digital technology ecosystem strategy, including positioning, value propositions, key points of differentiation, and custom development alongside vendor supplied solutions.
• Recommend solutions that address firm priorities, building business case to justify investment that enables Edward Jones to act quickly and decisively.
• Communicate the vision to firm leadership and build consensus for EBM initiatives to ensure prioritization across various product/technology/EBM teams.
• Evaluate new technology or experience opportunities as they arise. Determine feasibility and priority if appropriate.
• Understand the role of data and how to leverage insights to improve marketing results.
• Facilitate multiple large to complex scope projects simultaneously, with a high degree of risk, visibility and urgency within EBM or at times spanning multiple areas or divisions.
• Ensure project schedule, scope and quality objectives are met by monitoring, using metrics and controls to measure progress, taking corrective action and escalating issues when necessary. Assess trade-offs to scope using cost / benefit analysis and make recommendations to senior leaders.
• Partner with project leaders, business leaders and teams to organize the work, manage resources, oversee and/or conduct analysis, synthesize findings, and develop recommendations. Helps team continuously challenge and improve processes and services. Challenges status quo.
• Provide timely communication of relevant data to senior leadership for decision making. Establish and maintain effective communications and relationships across multiple areas, divisions, and outside vendors.

Edward Jones’ compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm’s Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our .Hiring Minimum: $96471
Hiring Maximum: $164262Skills/RequirementsWhat you’ll need…

• 7+ years of experience working with various marketing technologies, preferably in consumer or financial services marketing team showing increasing level of responsibility
• Bachelor’s degree in Marketing/Advertising, Technology or related programs. MBA or graduate degree preferred.
• Thorough understanding of the Salesforce ecosystem, including Salesforce Marketing Cloud, Data Cloud, Intelligence, Distributed Marketing.
• Deep exposure to other marketing technologies, including marketing automation platforms, customer data platforms, email platforms, content management, digital asset management, social media, analytics tools, custom content tools, etc). Must understand how these systems can work together to deliver personalized experiences.
• Must be comfortable leading discussions between business areas and technical experts. Ability to convey technical concepts in an understandable manner appropriate to the audience.

*Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: .Awards & AccoladesAt Edward Jones, we are building a place where everyone feels like they belong. We’re proud of our associates’ contributions to the firm and the recognitions we have received.Check out our U.S. awards and accolades:Check out our Canadian awards and accolades:About UsJoin a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 8 million clients and 19,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.View our .¹Fortune 500, published June 2023, data as of December 2022. Compensation provided for using, not obtaining, the rating.Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.#LI-HO

Expected salary: $96471 – 164262 per year

Location: Saint Louis, MO

Job date: Sun, 03 Nov 2024 08:36:23 GMT

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