Senior Officer, Cultural Tourism Partnerships

Job title: Senior Officer, Cultural Tourism Partnerships

Company: Greater London Authority


Job description: Working for City Hall makes a difference to the lives of Londoners. Our staff are at the centre of long-term planning and development for our great city.Organisation: Greater London AuthorityJob title: Senior Officer, Cultural Tourism PartnershipsReference: 848Salary: £56,797 per annumGrade 9Contract type: Fixed Term to 30 June 2026 (Conversion to permanent TBC)Team: Culture & Creative Industries and 24-Hour LondonDirectorate: Good GrowthContract details: Full-timeInterview dates: 22 & 23 April 2025Location: Union StreetApplication closing date: Sunday 6 April 2025 at 23:59Good GrowthGood Growth is responsible for delivering and implementing the Mayor’s environment, transport and economic strategies and for the effective implementation of the London Plan. The Directorate is also responsible for regeneration (where the programme is not housing led), enterprise, growth, capital projects and design work.Culture, Creative Industries and 24 Hour LondonCulture is the lifeblood of our city. It is the force that gives London its sense of identity, binds communities together, attracts visitors, drives the economy and encourages investment. The Culture, Creative Industries and 24-Hour London Unit exists to make London an exciting, world-leading city of inspiration and opportunities for everyone.Four of five tourists visit London for its culture. Tourism accounts for one in seven jobs in London and contributes almost 12% of the city’s GDP. London is roaring back from the impact of the pandemic. The latest figures show: London’s attractions enjoyed a 141 per cent growth in visitors last year, more than 2m more international arrivals are expected to come to London this year compared to last year, bringing an additional £674m to the capital. Cultural tourism generating £3.2 billion for our economy and supporting 80,000 jobs in the capital (GLA Intelligence)About the roleThe Senior Officer, Cultural Tourism Partnerships leads on the development and delivery of strategic opportunities for maximising the advocacy and communication of the Unit’s programmes such as East Bank and the London Borough of Culture through liaison and partnerships with a wide range of stakeholders on behalf of the GLA. This will involve connecting with cultural and nighttime organisations, the Mayor’s Cultural Leadership Board, businesses, local authorities, and trade bodies (e.g. UK Hospitality, 24 Hour London, London & Partners, Transport for London, and the Association of Leading Visitor Attractions), building on existing relationships.As part of the Strategy & Programmes team within the Culture, Creative Industries and 24-Hour London Unit, this role has a responsibility for the team as well as personally leading and bringing cultural tourism experience and engagement with stakeholders to high profile cultural programmes and campaigns.What your day will look like

• Provide strategic leadership and influence on a range of initiatives, programmes and policies related to the opportunities relating to cultural tourism for the Unit such as the pedestrianisation of Oxford Street.
• Contribute to the Strategy & Programmes team’s portfolio of programmes which include: London Borough of Culture, Culture, Health & Wellbeing Programme, Creative Economy Growth Portfolio.
• Support the comms for the Unit’s flagship cultural infrastructure programmes such as: East Bank, London Museum and others as they emerge.
• Influence and develop new strategic partnerships such as London Creates campaigns through hosting roundtables, generating new ideas.
• Engage with internal and external stakeholders to join the dots and influence other directorates such as: Economic Development, London & Partners, Transport for London, London’s creative industries, businesses, higher education, and government departments.
• Provide and contribute to written and oral briefings and specialist reports related to culture and the creative industries and key issues as required.

Skills, knowledge and experienceTo be considered for the role you must meet the following essential criteria:

• Good knowledge of culture and the creative industries or tourism sector and knowledge of the key challenges London faces, including the Central Activities Zone.

• Successful track record of campaign and policy development, communication strategies, briefing and consultation response preparation in a fast-paced political environment.

• Extensive project management experience and a track record of successfully delivering results on target and within budget, reporting to key stakeholders, managing risk and evaluation.

• Experience of procurement, commissioning and gathering intelligence (information, opinion, and data), analysing results, and developing policy recommendations.

• Knowledge and understanding of political sensitivities; Experience working in a complex and dynamic environment.

Behavioural CompetenciesCOMMUNICATING AND INFLUENCING… is presenting information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.Level 3

• Encourages and supports teams in engaging in transparent and inclusive communication
• Influences others and gains buy-in using compelling, well thought through arguments
• Negotiates effectively to deliver GLA priorities
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement
• Advocates positively for the GLA both within and outside the organisation

STRATEGIC THINKING…is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision for action.Level 2

• Works with a view to the future, prioritising own and others’ work in line with GLA objectives
• Briefs and prepares team to accomplish goals and objectives
• Communicates the GLA’s strategic priorities in a compelling and convincing manner, encouraging buy-in
• Balances own team’s needs with wider organisational needs
• Identifies synergies between team priorities and other relevant agendas

STAKEHOLDER FOCUS… is consulting with, listening to, and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations.Level 3

• Understands diverse stakeholder needs and tailors team deliverables accordingly
• Is a role model to others, encouraging them to think of Londoners first
• Manages stakeholder expectations, so they are high but realistic
• Removes barriers to understanding the needs of diverse stakeholders, including hard to reach groups
• Focuses own and team’s efforts on delivering a quality and committed service

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here:How to applyIf you would like to apply for the role you will need to submit the BOTH of the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement.Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name – 012345)As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.If you have questions about the roleIf you wish to learn more about the role before applying, there will be a briefing session for this role, held online, at which you can get further information and ask questions. The session will take place on Wednesday 26 April 2025 from 12pm-1pm.Conference ID: 304 310 764 #If you have any questions about the recruitment process, contact the who support the GLA with recruitment.Assessment processOnce you have submitted an application, your details will be reviewed by a panel.If shortlisted, you’ll be invited to an interview and asked to do a short presentation.The interview dates are: 22 & 23 April 2025Equality, diversity and inclusionLondon’s diversity is its biggest asset, and we strive to ensure our workforce reflects London’s diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.BenefitsGLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.Additional InformationPlease note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.More SupportIf you have a disability which makes submitting an online application form difficult, please contact .The GLA is proud to be a Level 2: Disability Confident employer. We are committed to becoming a more inclusive and accessible organisation and creating a truly inclusive and accessible workplace and culture for our disabled staff. We have named Disability Equality as a key corporate priority within our EDI Strategy. We welcome and encourage applications from disabled applicants. Should you wish to opt into the scheme, please let us know during your application.

Expected salary: £56797 per year

Location: Greater London

Job date: Sun, 16 Mar 2025 07:20:52 GMT

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