Senior Marketing Manager

Job title: Senior Marketing Manager

Company: Bursting Silver


Job description: A top 100 Best Workplaces in Canada & 3-time Great Place to Work Certified company, Bursting Silver is a professional services company focused on delivering technical solutions to Canadian and US not-for-profit’s, including professional associations, unions, regulatory bodies and non-governmental agencies. Bursting Silver has staff across Canada and the United States, and we pride ourselves on having fun while we work! We are looking for team members who have a passion for technology, are driven by providing exceptional service to clients, and love to find creative solutions to solve tough problems. Our service offerings include mobile applications, web-based applications, IT strategy, business analysis, project management, data migrations, system upgrades and application support. We are seeking a fractional marketing specialist to help us penetrate new markets and support our business growth through strategic and tactical marketing activities.Role OverviewThe Senior Marketing Manager will work closely with our Leadership and Client Success team to define, execute, and optimize marketing strategies that drive business growth. The ideal candidate will bring expertise in the professional services and software sectors, with experience in the nonprofit sector being a strong asset. This role requires a balance of strategic planning and hands-on implementation, making it ideal for someone with a versatile marketing background who thrives in a part-time capacity.Who we are looking for:

• You are an ambitious and accountable person, who is driven by serving clients, has a passion for technology, and loves to find creative solutions to solve tough problems
• You are smart, agile, and self-motivated and can take an assignment head-on and run with it
• You are a strong communicator (English) with a friendly and helpful personality
• You have a disciplined ‘get it done’ work ethic that will allow you to work productively in a variety of environments – whether at the office, a client’s office, at your home office desk/couch…or Starbucks
• You are all about Team. Although we may not always be at the same place or working on the same project – we are always connected and communicating with one another to support each other. We leverage technology to the max
• You care. About your clients, your team, and your community. Giving back is such an integral part of what we do
• Ability to work full-time, unrestricted in Canada or the United States

Key ResponsibilitiesThe Senior Marketing Manager will be responsible for a range of duties and tasks including, but not limited to, the following:Strategic Marketing Activities:

• Develop and refine the go-to-market strategy to expand into new industries and regions.
• Conduct market research to identify key opportunities and competitive positioning.
• Collaborate with leadership to align marketing goals with overall business objectives.

Tactical Marketing Activities:

• Execute marketing campaigns in collaboration with the client success team.
• Launch and manage email marketing campaigns to nurture leads and engage existing clients.
• Utilize various marketing platforms and tools to track and optimize campaign performance.
• Create and distribute marketing collateral, including blog posts, case studies, and social media content.
• Monitor industry trends and adjust tactics to maintain relevance and effectiveness.

Role Requirements

• Proven experience in full-cycle marketing roles within professional services and software sectors (nonprofit experience is a plus).
• Strong knowledge of marketing tools, platforms, and strategies, including email campaign management.
• Demonstrated ability to balance strategic thinking with hands-on execution.
• Excellent written and verbal communication skills.
• Familiarity with industry-specific trends and challenges.
• Ability to work independently and collaboratively with a team.

What We Offer

• 3-time Great Place to Work® certified company
• Flexible work hours around our core hours
• Flexible work locations, remote work & office locations
• Regular company social events, games nights, virtual and in-person
• Annual fully paid company retreat – Previous destinations include Nashville, Banff, Cabo, New Orleans and the Bahama’s

CommitmentWe are looking for someone to join us in a fractional/contract capacity (approximately 2-3 days per week, dependent on the candidate, with a flexible schedule)Why Join Us?This is an exciting opportunity to work with an industry leading company and play a key role in shaping its market presence. If you are passionate about driving business growth through innovative marketing strategies and enjoy a flexible work environment, we encourage you to apply.

Expected salary:

Location: Canada

Job date: Sat, 19 Apr 2025 22:48:04 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.pro) you saw this job posting.Thanks&Good Luck