Senior Marketing Manager

Job title: Senior Marketing Manager

Company: Strategic Systems International


Job description: JOB TITLE: Senior Marketing ManagerDEPARTMENT: MarketingREPORTS TO: SVP Marketing & Business DevelopmentPURPOSE:This role requires a unique blend of technical expertise and strategic marketing acumen to drive demand generation, brand awareness, and market positioning for our cutting-edge solutions. The incumbent will play a key role in developing and executing marketing strategies that translate complex technical capabilities into compelling narratives for diverse audiences, including enterprise customers, tech customers, partners, and business decision-makers.KEY RESPONSIBILITIES:

• Marketing Strategy & Execution:

• Develop and execute go-to-market (GTM) strategies for software, data, and AI-driven services and solutions.
• Design and implement integrated marketing campaigns, leveraging digital, content, ABM, and event-based strategies.
• Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
• Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.

• Content & Thought Leadership:

• Develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and presentations that effectively communicate technical value.
• Partner with subject matter experts (SMEs) to create educational and thought leadership content around AI, data analytics, and software innovations.
• Stay ahead of industry trends and translate emerging technologies into marketable insights and campaigns.

• Demand Generation & Growth Marketing:

• Implement account-based marketing (ABM) strategies to engage high-value enterprise customers.
• Optimize marketing performance through data-driven decision-making, leveraging analytics tools to track KPIs and campaign effectiveness.

• Cross-Functional Collaboration:

• Work closely with domain experts and engineering teams to ensure technical accuracy in marketing materials.
• Collaborate with sales teams to develop sales enablement tools, pitch decks, and training resources.
• Manage relationships with external agencies, partners, and vendors to scale marketing initiatives.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Must-Have:

• 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
• Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
• Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
• Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
• Excellent storytelling and communication skills to translate complex topics into compelling narratives.
• Independent and Reliable: Thrives in a minimally structured and virtual work environment. Comfortable outside of a traditional, staffed office space.
• Experience with marketing automation tools, CRM, and analytics platforms.
• Strong analytical mindset with the ability to measure, optimize, and report on marketing performance.
• Preferred:

• Experience marketing to C-level executives, IT decision-makers, and technical buyers.
• Background in AI, data science, machine learning, or cloud computing marketing.
• Familiarity with partner marketing and engaging partnership communities.

Expected salary:

Location: Lahore, Punjab

Job date: Fri, 07 Mar 2025 23:57:38 GMT

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