Senior Manager Digital Performance and Technology

Job title: Senior Manager Digital Performance and Technology

Company: HBL


Job description: Job Description:Performance Marketing

• Plan and execute all digital acquisition activities (for mobile apps and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Manage communication with internal and external stakeholders, agencies and third-party providers in order to achieve business objectives.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and execute A-B test campaigns to optimize campaign and creative performance.
• Suggest new digital channels that have the potential to improve customer and user acquisition in an efficient way.
• Build robust user data management principles and processes within marketing to ensure compliance with local and global regulations

SEO & Website

• Manage SEO and content optimization for HBL website, liaising with SEO agency and ensuring KPIs are met.
• Ensuring website events and tracking mechanisms are consistent with requirements for user tracking and analytics.
• Support website security efforts working with Vendor, IT & InfoSec for periodic assessments

New Technology

• Manage and optimize existing Marketing Technology (MarTech) Stack
• Identify technology solutions and tools to help improve Digital Marketing overall and specifically Performance Marketing

Agency Management

• End-to-end relationship management of SEO and Website agencies
• Maintain KPIs and performance management for agencies

Qualifications:Minimum qualifications:

• Graduate, Majoring in Digital Media, Marketing, MIS

Minimum experience:

• 6-7 Years of relevant experience

Additional Skills/Qualifications

• Google AdWords Certified
• Google Analytics Certified
• Digital & Technology tools knowledge is a plus
• Excellent written and verbal communications skills
• Proficiency in MS-Word, Excel, and PowerPoint

Expected salary:

Location: Pakistan

Job date: Fri, 07 Mar 2025 07:19:20 GMT

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