Senior International Brand Manager – Dublin

Job title: Senior International Brand Manager – Dublin

Company: Hartley People


Job description: Hartley People Recruitment is very excited to be partnering once again with one of our long-standing clients – a major player in the FMCG industry both in Ireland and internationally.This is a fantastic opportunity to join a well-established, innovation-led company that’s hugely respected in its space. Known for its quality, sustainability, and global reach, this business continues to grow from strength to strength – and they’re now looking to bring a Senior International Brand Manager on board to drive strategic brand growth across key markets.The Opportunity:As Senior International Brand Manager, you will lead the strategic development, execution, and performance of a well-established brand across international markets. You’ll work cross-functionally and cross-regionally to drive brand equity, market share, and commercial growth -ensuring consistency globally while tailoring messaging and strategies to suit regional market needs.Key Responsibilities:Brand Leadership

• Lead the development and execution of global brand strategy in alignment with business and market objectives.
• Act as brand guardian to ensure consistency in tone, visual identity, and messaging across all regions.
• Inspire internal and external stakeholders with a clear brand vision.

People Management

• Lead and mentor a team of assistant brand managers and junior marketers.
• Set team KPIs, provide coaching, and support professional growth.
• Ensure effective delegation while maintaining strategic ownership.

Market & Consumer Insight

• Monitor international market trends, consumer behaviours, and competitive landscapes.
• Translate insights into data-led actions, campaigns, and innovation opportunities.

Marketing & Campaigns

• Oversee integrated brand campaigns across digital, social, traditional, and retail channels.
• Manage relationships with creative and media agencies.
• Lead the creation and global rollout of brand toolkits, ensuring local execution is timely and on-brand.

Cross-Functional Collaboration

• Work closely with sales, commercial, supply chain, and digital teams to align brand initiatives with business goals.
• Support local marketing teams with assets, guidance, and performance feedback.

Product & Innovation Management

• Collaborate with product development to shape the global innovation pipeline.
• Lead go-to-market planning and delivery for new product launches internationally.

Stakeholder Engagement

• Act as a key liaison between local markets, commercial leadership, and global executives.
• Present strategy updates, performance metrics, and growth plans to senior stakeholders.

Performance & Data

• Own global dashboards and monitor key KPIs including brand equity, sales, market share, and ROI.
• Continuously evolve strategy using real-time insights and business feedback.

What You Bring:Essential:

• 6+ years of brand marketing experience, with at least 3 in a global or international leadership capacity.
• Background in FMCG or consumer goods.
• Proven team leadership and mentoring experience.
• Strong experience managing brand strategies across diverse global markets.
• Track record in both strategic thinking and tactical campaign delivery.
• Experience with new product development and global launches.
• Commercially minded with strong analytical and data interpretation skills.

Desirable:

• Multilingual or experience working in culturally diverse markets.
• Degree in Marketing, Business, or a related field.

The Ideal Candidate Will Be:

• A confident, proactive leader with strong stakeholder engagement skills.
• Strategic and creative, with a sharp commercial focus.
• Globally minded and culturally aware.
• Agile and collaborative, with the ability to adapt in a dynamic business environment.
• Highly organised and results-driven with excellent communication and presentation skills.

This is an exciting opportunity to lead brand expansion for a much-loved Irish food brand in international markets. If you’re a commercially focused marketing leader with global experience, we’d love to hear from you.For immediate consideration, please apply directly to this job posting or email your CV to Sarah at sarah.dalton@hartleypeople.comHartley People Recruitment work to the highest ethical standards within our industry, and we value the trust you place in us when you send your CV. We guarantee that your CV will not be shared with any client without your prior consent and can offer a full consultation in confidence.

Expected salary:

Location: Dublin

Job date: Mon, 05 May 2025 03:46:58 GMT

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