Senior Executive, Influencer Marketing

Job title: Senior Executive, Influencer Marketing

Company: AnyMind Group


Job description: We are seeking an Influencer Marketing Executive/Senior Executive with deep expertise in China’s social media landscape to lead end-to-end campaign strategies, from planning to execution. The ideal candidate will have hands-on experience with platforms like Xiaohongshu, Douyin, and WeChat, excelling in content creation, data-driven optimization, and seamless coordination of online/offline initiatives.What You’ll Do

• Assist the CN team with all aspects of the influencer campaigns, including content creation, crafting a marketing strategy, and executing online & offline campaigns
• Conduct various material preparation, including pitch deck, content brief, campaign reports, showcases, etc.
• Run daily Official Account (OA) maintenance for clients and brands, and evaluate performance for optimization insights
• Stay up-to-date with the latest trends of CN social media platforms, especially XHS, Douyin, and WeChat; be able to catch up on recent trends and policies
• Conduct regular market research with CN/HK vendors to provide reports and campaign showcases to stakeholders
• Support offline corporate activities, such as KOL seminars, branding sessions, internal trainings, etc.
• Negotiate and manage influencer contracts, including payment terms and deliverables
• Establish and maintain solid relationships with key parties, including but not limited to influencers, MCNs, agency partners and referrals

Who You Are

• Bachelor’s degree or above in Marketing or above, or related field
• Proven experience in influencer marketing in China
• Ability to work collaboratively in a fast-paced environment.
• Familiarity with content creation and digital marketing principles.
• Strong understanding of social media trends and user behaviour on China social media landscape
• Strong network with influencer preferred
• Creative thinking and problem-solving abilities
• Fluent in English will be a plus

Why You’ll Love It

• Competitive Salary
• Performance Review (twice per year)
• Performance Bonus
• Annual Leave: 14 days and other special leaves
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international and dynamic environment

Expected salary:

Location: Shenzhen, Guangdong

Job date: Fri, 04 Apr 2025 07:57:09 GMT

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