Senior CRM Analyst – Data Analysis & Insight

Job title: Senior CRM Analyst – Data Analysis & Insight

Company: AS Watson Retail (HK) Limited


Job description: AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,800 O+O stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Group recorded revenue of US$23 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.Come and join a Winning TeamBe remarkable. Be yourself.Why Should You Join Us?At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,800 O+O stores across 30 markets in Asia and Europe, the ASW family welcomes you…You can enjoy :

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design
• Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:
This Senior CRM Analyst will work closely with business unit’s CRM team and other key stakeholders on developing and implementing the loyalty program along with customer journey.A typical day in this Role:

• Work collaboratively with business unit’s CRM team on planning, developing and implementing customer programs along with member journey from recruitment, retention to reactivation
• Perform a wide range of customer-centric analysis including pre & post campaign evaluation, member purchase behavior, communication effectiveness, store analysis, to formulate appropriate CRM tactics and assess program performance
• Convert data into insights, key findings and actionable recommendations and assist in presenting the ideas to BU managements
• Share Group standard approaches and best practices to business users and provide guidance to enhance CRM capabilities
• Working closely with all departments to ensure CRM works effectively for all aspects of the BU

This job is a good fit for You if:

• You are a PROBLEM SOLVER. You make decisions based on evidence-based opinions.
• You are a BIG PICTURE THINKER. You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities.
• You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.

Success will depend on:

• Proven experience in loyalty, data analytics, marketing and CRM, preferably in retail / FMCG industry
• Social CRM experience will be considered as a plus
• Good project management, communication and interpersonal skills
• Eager to learn, creative and detail-minded
• Strong business and marketing acumen
• Knowledge in campaign management tools (e.g. Salesforce Marketing Cloud, Adobe Campaign), Microsoft Excel, SQL is an advantage
• Fluent in both written and spoken English and Chinese including Mandarin

What is holding you back?Don’t miss out on this great chance to shape Your life!Apply now!Interested parties, please send your resume with current and expected salary package to our Company’s email.We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.

Expected salary:

Location: Hung Hom, Hong Kong

Job date: Sun, 23 Mar 2025 08:58:12 GMT

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