Senior Analyst, Content

Job title: Senior Analyst, Content

Company: Cpl Group


Job description: Who We Are:Cpl is partnering up with SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.We are proud to be launching a new state-of-the-art technology facility in Dublin, Ireland. The Dublin-based team will play a critical role in our continued digital transformation and will function as a center of excellence for SiriusXM’s global Product and Technology organization.SiriusXM’s new Dublin facility will comprise a workforce primarily focused on software development, automotive technology and engineering, AdTech, data science, and analytics. Talent based in the new technology hub will be charged with developing and implementing best-in-class standards for high-quality, scalable software deliveries for SiriusXM’s streaming and in-vehicle audio entertainment platforms.As a Content Performance Analyst, you will support the data-driven decision-making processes that enhance content strategy, improve audience engagement, and maximise content ROI. You will work closely with cross-functional teams, including programmers, marketers, and product managers, to provide actionable insights and recommendations.What you’ll do:

• Content Analysis: Assist in developing and implementing strategies for content analytics that align with the company’s goals and objectives.
• Data Collection and Analysis: Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools such as SQL, Tableau, and Excel.
• Performance Measurement: Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure KPIs regularly.
• Audience Segmentation: Assist in identifying and segmenting audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product management, and business intelligence, to integrate content analytics into overall business strategies.
• Stay Updated: Stay informed of industry trends, best practices, and emerging technologies in content analytics and assist in recommending approaches to enhance the company’s content strategy.
• Data Visualisation and Reporting: Contribute to the development of dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data.

What you’ll need:

• Bachelor’s degree in business, marketing, statistics, or a related field.
• Proven experience in content analytics, digital marketing, or a related field.
• Proficiency in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.
• Strong analytical skills with attention to detail and a focus on data accuracy.
• Ability to manage multiple tasks and projects simultaneously with a strong sense of urgency.
• Effective communication skills, both written and verbal, with the ability to present data and insights clearly to various stakeholders.
• A collaborative mindset and willingness to work in a team environment.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, colour, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.#LI-MO1

Expected salary:

Location: Dublin

Job date: Fri, 15 Nov 2024 06:15:53 GMT

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