Principal Advisor Market Strategy

Job title: Principal Advisor Market Strategy

Company: Ministry of Business, Innovation & Employment


Job description: Discover a career with purpose at MBIE

• Provide high quality specialist, strategic and operational promotional, marketing and communications advice. Develop, plan and implement awareness campaigns, with a strong focus on New Zealand Small Business portfolio.
• Leadership role engaging and collaborating with key stakeholders across the business both internally and externally.
• Proven experience in delivering and developing customer value by putting customer needs at the centre of your work.
• 12-month Fixed Term/Secondment | Wellington CBD based
• Salary $118,390 – $143,639

Tēnei tūranga – About the Role:We are seeking a Principal Advisor Market Strategy to join our Digital Engagement team within Engagement and Experience Branch, Te Whakatairanga Service Delivery. Engagement & Experience supports millions of customer interactions each year and works closely with others to ensure customers have the information, education, and tools they need to act with confidence. Put simply – we make it easy for people to do the right thing.The Principal Advisor Market Strategy is a leadership role that has responsibility for the success of the Small Business portfolio, through products and services that build capability, or make it easier for businesses to interact with government and access support that will help increase customer and stakeholder engagement.The Principal Advisor Market Strategy will primarily be responsible for:

• Ensuring our resources reach the right audiences at the right time. This will mean helping us plan, design, produce, promote, and measure the impact of our resources and campaigns, using all assets and channels available to us – from our newsletter to social media, from partnerships with media organisations to AdWords and native marketing campaigns.
• Providing expert advice and contributing to the operations of the unit. The unit is responsible for providing consultative advice to managers and operational services liaising internally across the group and with external providers to meet business needs.
• Creating and implementing internal and external strategies that will help increase customer and stakeholder engagement and propel our brand’s image, to achieve and support customer outcomes.
• Utilising and providing strategic advice, leads and balances timely delivery with mitigating risk, understands challenges and opportunities for New Zealand Small businesses operating in a highly agile manner to meet customer needs. Acts as a trusted advisor to senior leaders and provides effective coaching to developing colleagues.

We are looking for a team-player who is passionate about helping New Zealanders succeed and have the ability to relate to a wide variety of people in different situations.Ngā pukenga me ngā wheako e hiahiatia ana – Skills and Experience Required:

• Mastery of machinery of Government including execution of process improvement, stakeholder consultation processes and change implementation.
• A high level of experience and proven track record in leading large work programmes, taking into account both strategic and operational needs.
• Ability to think strategically and analytically and translate ideas and concepts into concrete actions.
• Exceptional proven judgement, integrity and discretion, with experience problem solving, managing and mitigating risk.
• Experience building credible, respected relationships with diverse stakeholders, including Ministers, senior managers, team members, people in partner agencies and key external stakeholders and opinion leaders.
• A proven track record of experience and achievement as a strategic leader, demonstrating workplace agility and resilience; influencing and shaping future-focused consensus among differing agendas; understanding and navigating systems to overcome roadblocks and accomplish objectives; understanding whole of system dynamics to achieve strategic and operational goals.
• Experience with finance and budgeting.
• Relevant tertiary education and work experience in delivering or developing customer value by putting their needs at centre of work.

Applicants must be New Zealand citizens or New Zealand permanent residents.Ētahi kōrero mō MBIE – About MBIE:MBIE’s goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful’.MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.Me pēhea te tono – How to Apply:. All applications must be submitted via our online process and include a Cover Letter and CV outlining your interest and suitability for the role.Email Roxana Anderson at quoting ref MBIE/16532 if you have any further questions.Applications close on Thursday, 23rd January 2025

Expected salary: $118390 – 143639 per year

Location: Wellington

Job date: Fri, 10 Jan 2025 06:14:37 GMT

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