Performance Marketing Lead

Job title: Performance Marketing Lead

Company: OnHires


Job description: 📍 Location: Preferably Dubai, open to candidates in GMT+4 (±1 hour)
🌍 RemoteAbout the Company:Our client is a leading provider of advanced liquidity and technology solutions for the crypto and FX industries, serving brokers, exchanges, and financial institutions worldwide.About the Role:Our client is looking for an experienced Performance Marketing Lead to drive digital strategy and optimize key marketing channels across Performance (iOS/Android/Web), Retention (Push/Email), and Partnership. You will be responsible for end-to-end analytics, market analysis, budgeting, and cross-functional collaboration to ensure the success of marketing initiatives in the fintech and crypto space.Key Responsibilities:✅ Develop and implement a comprehensive Digital Marketing strategy
✅ Manage Performance Marketing, Retention, and Partnership channels
✅ Build end-to-end analytics and data visualization across channels
✅ Conduct market research, test hypotheses, and find new solutions
✅ Collaborate with development teams, writing technical requirements for marketing-related tasks
✅ Prioritize and align marketing efforts with related departmentsRequirements:🔹 3+ years of experience in a similar leadership role
🔹 Proven success in SEO/ASO, content marketing, and social campaigns
🔹 Balance of experience between Web and Mobile marketing
🔹 Familiarity with niche and local ad platforms (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
🔹 Proficiency in Google Analytics (Amplitude is a plus)
🔹 Strong instinct for ad copy and visual selection
🔹 Expertise in B2B fintech and crypto (mandatory)
🔹 Fluent English, any additional languages are a plusPreferred Qualifications:✔ Personal experience with fintech, crypto, or asset management products
✔ Based in DubaiWhat We Offer:🚀 A chance to shape digital marketing strategy in a fast-paced, dynamic environment
🌍 Collaboration with a highly skilled and motivated international team
📈 Competitive compensation and opportunities for professional growth📩 Interested? Apply now!

Expected salary:

Location: Dubai

Job date: Thu, 06 Mar 2025 02:33:31 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.pro) you saw this job posting.Thanks&Good Luck