Paid Media & Performance Marketing Specialist

Job title: Paid Media & Performance Marketing Specialist

Company: Cpl Group


Job description: Location: Sandyford, Co. Dublin or Carrick-on-Shannon, Co. LeitrimType: Full-timeOur client is a leading financial services provider committed to innovation and delivering exceptional value to customers. As they continue to grow, expand their product offerings, and transform their brand, they are seeking a Paid Media & Performance Marketing Specialist to join their dynamic team. This role offers the opportunity to work on exciting product launches and make a tangible impact in a fast-paced and collaborative environment.Key Responsibilities:Campaign Management:

• Support the Paid Media Manager in planning, executing, and optimizing digital marketing campaigns across multiple channels, including search, social, and display.
• Manage digital marketing budgets, ensuring campaigns are delivered on time and within budget.

Performance Analysis & Optimization:

• Analyse campaign performance data to identify trends and insights, optimizing campaigns accordingly to drive effectiveness and ROI.
• Work closely with the Paid Media Manager and media agency to maintain campaign performance at optimal levels.

Collaboration & Creative Development:

• Collaborate with data, analytics, and reporting teams to develop and maintain performance dashboards and reports.
• Partner with the communications and content team to create compelling creative assets and content that drive engagement and conversions.

Innovation & Strategy:

• Develop and execute a test-and-learn roadmap to refine and expand current and future activities.
• Stay up to date with the latest digital marketing trends and technologies, identifying opportunities to enhance campaign performance and customer engagement.

About You:Education & Experience:

• Bachelor’s degree in marketing, digital marketing, or a related field.
• 3+ years of experience in digital marketing, with a focus on performance marketing.
• Proven track record of driving growth and revenue through digital marketing channels.

Skills & Tools:

• Proficiency with Google Analytics and other relevant digital marketing technologies and tools.
• Strong analytical and numeracy skills, with the ability to translate data into actionable insights.
• Experience managing external agencies and vendors is essential; media agency experience is an advantage.

Personal Attributes:

• Highly motivated and enthusiastic, with a keen eye for detail.
• Results-driven and innovative, with the ability to adapt to a fast-paced environment.
• Strong collaboration and communication skills, with the ability to work effectively across teams.

What’s In It for You?This is a unique opportunity to be part of a forward-thinking company that values creativity, innovation, and performance. With offices across Ireland, our client can offer flexibility, career growth, and the chance to work on impactful campaigns that make a difference.Get in Touch!If you’re excited about this opportunity, we’d love to hear from you! Please apply here or send a copy of your CV to , and we’ll arrange a call. Looking forward to connecting!

Expected salary:

Location: Carrick-on-Shannon, Co Leitrim – Sandyford, Co Dublin

Job date: Thu, 09 Jan 2025 07:46:31 GMT

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