Media Insights & Planning Specialist – Fixed Term Contract

Job title: Media Insights & Planning Specialist – Fixed Term Contract

Company: Expedia


Job description: Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Note: This is a Full Time contract position. Contract to run for approximately one year.Introduction To The Team:
Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.Make An Impact:
Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group’s advertising department, Media Solutions, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? Become a part of the Media Insights & Planning team (MIP) recognized by the wider Media Solution business as knowledgeable and highly proficient in the specific areas of reporting & analytics, creating data insights and media planning. If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Media Insights & Planning (MIP) team offers the ideal environment and opportunity for you.In This Role You Will:

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Provide top-class support to our AMER partners, as well as to our global partners.
• Craft positive relationships with the global Sales teams, influence and instill best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign.
• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Media Solutions’ advertising partnerships. Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets.
• Collaborate (Include Consciously) with EMEA and APAC team members to support the MIP team’s pre-campaign and strategic support of Media Solutions’ global Sales team.
• Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the MIP team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes.

Experience and Qualifications:

• Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy.
• Experience of working within an ecommerce, tech, digital marketing or business consultancy environment.
• Experience of working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.
• Experience in media planning across different channels
• Worked effectively and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with cross-functional teams.
• A passion for turning data into insights and telling stories with actionable data to inspire ideas and decisions in both internal and external business contexts.
• A motivation for problem-solving and, through cross-functional collaboration and of course data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts.
• Enjoyed and excelled at project managing key business initiatives, including Goals, process design changes, and the development and launch of data and insights visualization tools
• An interest in staying abreast of the latest trends in travel, tech, business, ecommerce, marketing and leadership.

The total cash range for this position in Toronto is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

Expected salary: $105000 per year

Location: Toronto, ON

Job date: Fri, 24 Jan 2025 08:42:04 GMT

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