Marketing Strategy Manager – LATAM Consumer

Job title: Marketing Strategy Manager – LATAM Consumer

Company: Walt Disney World Resort


Job description: About the Role & Team“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push limits the of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort in Lake Buena Vista, FL and the Disneyland Resort in California. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns that drive consumer behavior. The team oversees the management of plans to ensure each campaign or program is maximized across a range of marketing tactics.As a Marketing Strategy Manager, you will contribute to the development of marketing plans for each assigned segment. You will also guide communication planning rooted in consumer insights and drive go-to-market innovation.The Marketing Strategy Manager reports to the Consumer Channel Director, Latin AmericaWhat You Will DoDrive results by developing product positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativityUse consumer insights to provide creative and strategic input to partners across the Marketing & Sales organization and external teamsChampion development of integrated marketing communication plans by leading cross-discipline teams, while also contributing to partner ICP inputsManage consumer direct marketing efforts targeting important audience segmentsEstablish an understanding of the Latin America market, including competitive theme parks and resorts, tourist behaviors and marketing channelsProvide creative feedback to ensure tactics are delivered on strategyManage budget through AOP planning inputs and monthly forecast updatesRequired Qualifications & SkillsAt least five years of consumer marketing experienceTechnical marketing skills to inspire and lead strategic input and cultivate creativityExperience building positive inter-departmental relationships to achieve results and leading partner teamsAbility to convey a verbal or written story that influences leaders, partners, and peersProficient at interpreting data analyses and drawing conclusions from researchExperience with Project ManagementAbility to multi-task and meet quick deadlines in a fast-paced environmentKnowledge and familiarity with social media platforms, digital marketing, and search engine optimization tacticsPreferred QualificationsPrevious work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account ManagementEducationBachelor’s Degree in Marketing, Business, Communications, or equivalentMasters of Business Administration or equivalent advanced degreeAdditional InformationThis position is located in Celebration, FL.This is a Full-Time position.Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.#DXMedia#DXMarketing#LI-NH3

Expected salary:

Location: Celebration, FL

Job date: Tue, 19 Nov 2024 08:55:27 GMT

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