Marketing Specialist – Retail & Fashion

Job title: Marketing Specialist – Retail & Fashion

Company: Green Umbrella Recruitment


Job description: Job Description :Role Summary:We are looking for a results-driven and innovative Marketing Specialist to lead theconceptualization and delivery of targeted marketing initiatives across our retail and fashionproduct portfolio. This role requires a deep understanding of consumer behavior, brand strategy,and creative execution, particularly in the context of traditional clothing and textile markets. Theideal candidate is a strategic thinker with a strong visual sense and the ability to translatebusiness goals into impactful campaigns.Key Responsibilities:

• Develop and execute integrated marketing strategies that drive brand awareness,

customer engagement, and sales growth for products including dishdashas, textiles, anduniforms.

• Lead the creation of marketing collateral including seasonal lookbooks, product catalogs,

POS materials, digital assets, and promotional videos.

• Conduct market research and analyze consumer insights to refine campaign direction and

messaging.

• Manage and enhance the brand’s digital presence, including social media platforms,

email campaigns, and website content.

• Coordinate fashion photography, visual merchandising, and event-based activations

aligned with brand identity.

• Collaborate with cross-functional teams to ensure consistency in branding and

promotional execution.

• Track campaign performance, analyze KPIs, and prepare detailed reports for senior

management review.RequirementsQualifications & Requirements:​

• Bachelor’s degree in marketing, Fashion Communication, Business, or a related

discipline.

• At least 3 years of professional experience in fashion or retail marketing, with a proven

record of leading successful campaigns.

• Advanced proficiency in graphic design and content creation tools (Adobe Illustrator,

InDesign, Photoshop, Canva, etc.).

• Familiarity with digital advertising platforms, SEO, social media marketing, and

analytics tools.

• Strong storytelling ability and understanding of luxury and traditional fashion aesthetics.

• Excellent written and verbal communication skills in English; Arabic

• Exceptional project management and interpersonal skills.

Expected salary:

Location: Muscat

Job date: Wed, 09 Jul 2025 04:17:18 GMT

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