Marketing Propositions Lead – Mobile Consumer Segment

Job title: Marketing Propositions Lead – Mobile Consumer Segment

Company: Vodafone


Job description: Why work for us:At Vodafone, we’re working hard to build a better future. A more connected, more inclusive, and more sustainable world. We believe technology is only as powerful as the people using it to create a better tomorrow.Your Team:The Marketing Propositions Lead role is part of the overall Consumer Marketing team. You will be working within our Mobile marketing team who is responsible for developing Mobile propositions, driving awareness, engagement, and demand for our products & services, across multiple channels. The Consumer marketing team is responsible for delivering propositions which delight our customers and grow our Base and Revenue. This team acts as the voice of the customer, and we will grow by providing the very best experience, products and services to our customers.Who you are:You are customer obsessed with a huge appetite to understand the Low End Mobile market as well as the drivers, needs, attitudes & behaviours of the customers in the Low End Market, be passionate about customer experience and have high energy with a proven track record of operating in a demanding & customer centric environment.In this role as Marketing Propositions Lead, you will be accountable for the delivery of the PAYG / Low End P&L targets, Customer base and NPS targets. You will lead a broad range of marketing activities including pricing, proposition development and NPS planning and initiatives. This includes development of a 360 Low End segment marketing strategy to include proposition development, marketing plans and delivery across multiple channels.The next challenge for you:Ownership of Proposition Roadmap and delivery for Low End Mobile

• Based on market insight and competitive position, your challenge is to create a market winning portfolio of propositions for the Low End Market Segment
• Work with Product owner & Commercial lead to ensure portfolio fit with P&L ambition
• Ensure continuous improvement embedded in portfolio to align with market moves.

Ownership of the Go to Market strategy and plan for Low End segment

• With your deep insight & understanding of the consumer mobile market & competitive landscape, you will work closely with your team to ensure we have the right GTM approach for our propositions that enable us to reach our target customer in the most effective way, as well as make the lives of our frontliners and sales team easy and simple
• You will take the lead on working with our Brand, CVM & Digital teams to develop comms across all customer touchpoints – e.g. ATL and BTL campaigns including TV, Digital marketing, retail magazine, DMs, EDMs, Activations activities etc.

Ownership of the design and execution of the CXX/NPS strategy for Low End segment

• You should be the customer “Guru” for the Low End market segment, with deep understanding of customer needs, drivers and most importantly, pain points.
• Generate insight from extensive customer/channel listening & data analysis
• Identify key trends, issues & opportunities that measurably improve our customers’ experience
• Define the customer experience excellence strategy for the segment and manage, execute & track against the programme of key initiatives you have devised with input from your cross-functional team, to maximise segment NPS & deliver on KPIs & targets. This includes communication at monthly operational and steering reviews.
• Champion customer-centric thinking from definition of marketing strategy through to execution.

Lead enhancements to customer experience including Digital sales, My Vodafone & App, and upgrading customer journey

• Drive segment agenda and design best in class online customer journeys by championing ‘customer at the core’ values

Work in partnership with colleagues across the organisation (in particular CVM, digital and brand) to successfully deliver My Vodafone and App, and digital upgrade experienceCompetitor & market intelligence

• You will review the competitor market for monthly and quarterly trends and develop strong knowledge of competitive landscape and potential threats and opportunities

We Are Looking For You, If You Have:Commercial marketing and GTM experience with strong communication / influencing skills
Experience working in cross-functional and virtual teams across different disciplines
Experience in succeeding in high profile, pressurised environment which demands flexibility and multi-tasking
Education to a degree level or highly relevant compensating work experience; previous telecommunications experience advantageous; experience of proposition design and driving customer experience in a similar sector i.e. telecoms, tech, utilities
Experience of dealing with external stakeholders in a fast-paced environment.
Project/ Programme Management skills.What else should you demonstrate:
Comfort in working with data and analyses; able to roll detail up to compelling presentations and stories; excellent communication & presentation skills (written & verbal)Who we are:Vodafone is pioneering Ireland’s gigabit society. We are Ireland’s leading total communications provider offering products and services make a real impact in the lives and communities of our customers. As part of Vodafone Group, we are part of the world’s largest mobile community with a presence across all five continents.We’re at the forefront of innovation in Ireland. From delivering Gigabit speeds which offers the fastest game play for gamers, or helping people work from anywhere in the country, the work we do is at the cutting edge of technology and is constantly evolving.
Our purpose is to connect for a better future, and this is made possible by our people. No matter what your background, career stage or interests, we have opportunities across all areas of the business, which will help you explore and unlock your full potential. You will get to work in a fantastic environment where diversity and difference is valued, flexible working is the norm and you’ll get to play a role in delivering Ireland’s Gigabit Society!
Our people are at the centre of everything we do. We employ approximately 1,300 people in Dublin and across our network of retail stores in Ireland. Our aim is to ensure each employee has the opportunity to innovate, to be challenged and to be rewarded. We are dynamic in everything we do, including our approach to training, development, performance management and flexible benefits.
Vodafone is committed to support LGBT+ people at work.
We are an equal opportunities employer where our people can be at their bestWhen choosing us:When you join the Vodafone Team, you will have the chance to grow your career while also experiencing some serious benefits!Some of the benefits that you will receive along the way are:
Competitive Salary
Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance
Generous Employer Pension contribution
Free Phone Bill – When you join the team, your phone bill is on us! You will also receive mobile phone purchasing discounts
Learning and Development – We provide extensive training to all of our employees so they can progress in their careers! There is also the Vodafone University where our employees can gain incredible skills!
Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products!
23 days annual leave and 3 charity days off – PLUS a dedicated day off for your birthday
Free Parking
Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitionersWe are passionate about our employees! Here at Vodafone we want you to bring your whole self to work and we enable this with our progressive workplace policies. We are proud supporters of the LGBTQ+ community and Vodafone is committed to support all of their employees at work. We are an equal opportunities employers where our people can be at their best.When you combine Technology and the human spirit, anything is possible. And when you join Vodafone, we’ll help you shape a rewarding career that gives back in more ways than one. Its starts here. It starts with you.#LI-JB1 #LI-HybridVodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

Expected salary:

Location: Dublin

Job date: Fri, 08 Nov 2024 05:20:13 GMT

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