Marketing Planning Executive

Job title: Marketing Planning Executive

Company: British American Tobacco


Job description: BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!British American Tobacco Pakistan has an exciting opportunity for a Marketing Planning Executive in LahoreSupport key strategic business decisions through the demand planning process by providing clear understanding on drivers contributing towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives.Your key responsibilities will include:

• Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on company.
• Understand factors that drive business performance and inbuild to short term sales/demand plan
• Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
• Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
• Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
• Drive industry analysis and trends including share and volume projections.
• Align marketing deployment and activation activities to commercial requirements
• Preparation of materials for the IBPM cycle

What are we looking for?

• A maximum of 3-4 years of relevant work
• Data analysis and interpretation
• Able to bring both an analytical attitude and a creative problem-solving approach
• Previous experience in marketing
• Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
• Experience with Power Bi
• Good presentation & communication skills
• Degree preferably in Statistics, Business analytics or Marketing

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience .If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Expected salary:

Location: Lahore, Punjab

Job date: Sat, 22 Feb 2025 05:32:06 GMT

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