Marketing Manager – Retail & Fashion

Job title: Marketing Manager – Retail & Fashion

Company: Green Umbrella Recruitment


Job description: Job Description :Role Summary:We are seeking an experienced and visionary Marketing Manager to lead our brand andmarketing strategy across a dynamic portfolio of retail and fashion products, including traditionalwear, uniforms, and premium textiles. This role demands a blend of creative leadership, strategicacumen, and operational excellence. The ideal candidate will be responsible for driving brandpositioning, expanding market presence, and ensuring cohesive and impactful marketing acrossall channels, with a strong focus on both traditional and digital landscapes.Key Responsibilities:

• Strategic Planning & Execution:

• Develop and implement comprehensive marketing strategies that align with business goals and consumer insights.

• Lead brand strategy initiatives for traditional clothing lines (e.g., dishdashas),uniforms, and textile products.

• Team Leadership:

• Manage and mentor a team of marketing specialists, designers, and digital marketers to deliver high-impact campaigns.

• Foster cross-functional collaboration between sales, design, and merchandising teams.

• Brand Management:

• Oversee the creation of brand-aligned content and visual identity across all marketing materials.

• Ensure consistency in brand voice and aesthetics across print, digital, and in-store communications.

Campaign Development:

• Lead the ideation, execution, and performance tracking of integrated marketing campaigns including seasonal launches, promotions, and fashion events.

• Supervise content creation including product catalogues, video production, photo shoots, and influence collaborations.

• Digital Marketing & E-commerce:

• Driving the growth of digital channels including websites, social media, and email marketing.

• Optimize digital performance through SEO, paid ads, analytics, and content strategies.

• Market & Consumer Insights:

• Conduct market research and trend analysis to identify opportunities and inform decision-making.

• Analyze KPIs and deliver performance reports to senior leadership with actionable insights.

RequirementsQualifications & Requirements:​

• Bachelor’s degree in marketing, Fashion Communication, Business, or related field (Master’s degree is an advantage).

• Minimum 5 years of progressive experience in retail or fashion marketing, including at least 2 years in a leadership role.

• Proven track record of managing successful, multi-channel campaigns in fashion or textile industries.

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva,and marketing automation platforms.

• Strong knowledge of digital tools including Meta Business Suite, Google Ads, Google Analytics, and SEO best practices.

• Exceptional storytelling skills with an understanding of cultural fashion narratives and luxury branding.

• Bilingual fluency in English is required; Arabic fluency is highly preferred.

• Strong leadership, project management, and stakeholder communication skills.

Preferred Candidate Traits:

• Visionary yet detail-oriented.

• Passionate about traditional fashion and cultural aesthetics.

• Able to thrive in a fast-paced, multicultural environment.

• Results-driven with a creative mindset.

Expected salary:

Location: Muscat

Job date: Wed, 09 Jul 2025 06:18:41 GMT

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