Marketing Manager – Beyond Beer

Job title: Marketing Manager – Beyond Beer

Company: Heineken


Job description: Location: Ōtāhuhu, AucklandFunction: MarketingType of Contract: Full-time PermanentAs DB’s Marketing Manager – Beyond Beer, you’ll lead brand, channel, and innovation strategies for the Beyond Beer portfolio, including Tui, Odd Company, White Claw, and white space opportunities, aligning with DB’s growth goals. You’ll manage brand execution across ATL/BTL/digital, NPD, and budget optimisation, working with cross-functional teams and agencies to drive commercial outcomes and build brand equity. With a focus on performance and creativity, you’ll mentor an ABM and contribute to a high-performing, collaborative marketing culture.Key Accountabilities:

• Develop and execute 1- and 3-year brand plans for Tui, White Claw, Odd Company and other Beyond Beer brands, including positioning, innovation, and ROI optimisation using zero-based budgeting.
• Embed brand plans into channel and sales strategies, collaborating with trade, sales, and hospitality teams to ensure alignment on SKU strategy, pricing, distribution, and promotions.
• Create and execute integrated ATL/BTL/Digital/PR campaigns, manage agency relationships, and ensure all brand messaging is consistent with strategic positioning.
• Identify NPD and white space opportunities, lead innovation projects through the Gate process, and manage launch execution and performance tracking.
• Own brand marketing budgets, optimise Gpnet per brand/SKU, and provide regular financial and performance reporting in collaboration with finance and senior marketing stakeholders.
• Represent DB brands internally and to HEINEKEN Asia Pacific, and support cross-functional alignment for brand initiatives.
• Mentor and guide the ABM – Beyond Beer, support their development into a high-performing marketer, and contribute to building a strong, collaborative marketing culture across the team.

What you will bring with you:

• Tertiary qualification in marketing (or related field) with proven experience at the Marketing Manager level, developing and executing brand plans that align with commercial outcomes.
• Skilled in engaging senior stakeholders locally and across APAC, building strong relationships within the Marketing team and cross-functional and external partners to drive business success.
• Demonstrated ability to lead and develop people, with strong verbal and written communication skills to effectively convey marketing messages.
• Proven capability to analyse market data and trends to identify opportunities, with the agility to adapt strategies in response to changing market conditions.
• Strong commercial understanding of how marketing contributes to achieving broader financial and business goals.

Ready to make your mark? Bring your energy, creativity, and leadership skills to DB and help us grow the Beyond Beer portfolio into the future! Apply now.Please note: We are not accepting candidates from recruitment agencies for this role.When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn, and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries.We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. We offer a great range of employee benefits and positive culture which includes:

• Free health, life and income protection insurances.
• 5% employer contribution to your Kiwisaver.
• Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
• Up to 50% employee discount at Star Hospitality venues (Kapura and Joylab restaurants and bars).
• ‘Enjoyment of Life’ leave (an extra day each year to do something you enjoy).
• A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
• Free learning and wellbeing tools and leadership development programmes.
• As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
• Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
• Free parking.

Expected salary:

Location: Auckland

Job date: Sat, 03 May 2025 07:38:22 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.pro) you saw this job posting.Thanks&Good Luck