Job title: Marketing Associate II
Company: WilsonHCG
Job description: Description and RequirementsWork Location: Hybrid, 3 days in officePosition Type: Contract, 12 MonthsLocation: Toronto, ONCompensation Range: 66$/hr to 78$/hrOur Fortune 500 client is seeking a Marketing Associate II. In this role, you will support the Senior Marketing Manager on the development and implementation of key revenue-driving Lifecycle campaigns including automated campaigns leveraging machine-learning models. You will be responsible for driving programs that deliver growth and retention goals for the Small Business and Self-Employed Group, with a focus on orchestrated campaigns across email, in-product and push channels. The Lifecycle Marketing team is part of the Go-To-Market Enablement team.Responsibilities:
- Work closely with the Product Marketing and Lifecycle Marketing team to develop best-in-class automated campaigns across multiple channels (email, in-product display and push notifications) that engage and delight our Small Business customers.
- Leverage customer data and insights from multiple sources to deliver hyper-personalized experiences for customers.
- Collaborating with Data Analytics and LCM SMM, help design experiments that are clearly measurable, while assisting in sizing, impact projection and regular monitoring of results.
- Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe
- Evaluate copy and creative execution and provide clear, constructive feedback to design teams
- Partner closely with cross-functional teams (e.g. Product Marketers, Product Managers, Marketing Automation, Analytics, Creative & Deployment Agencies) for E2E execution of campaigns, including: planning and briefing, campaign documentation, results analysis and recommendations for optimization.
- Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal
- Provide campaign results with insights and recommendations for optimization
- Drive results by influencing across teams without having direct management responsibility over those teams
- Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives.
- Stays abreast of changes in the marketing environment and coordinates market research projects.
- Selects and manages ongoing relationships with different marketing vendors.
- May oversees advertising, events and public relations. Manages subordinate staff in the day-to-day performance of their jobs.
- True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets.
- Has full authority for personnel actions. Extensive knowledge of department processes.
Qualifications (Experience and Training)
- 5+ years of business experience with marketing campaign development and cross-functional execution (technology/SaaS and/or B2B preferred)
- Experience in Customer/Lifecycle Marketing – including successful execution of customer engagement and monetization strategies through digital tactics
- Proven track record of executing A/B tests, optimizing campaigns and translating data into actionable insights
- Strong analytical and problem-solving skills to understand data sources, campaign logic, and campaign performance (ROI analysis and recommendations)
- Agency experience preferred but not require
- Excellent interpersonal skills to interact with various teams and stakeholders
- Outstanding verbal and written communication skills
- Exceptional executional and project management skills
- Comfortable in a fast-paced environment
- Strong prioritization and time management skills
- Ability to manage multiple complex projects & priorities, and be agile in campaign development, execution and delivery of results
- Solution-oriented mindset
- Excellent organizational and planning skills
- Creative and innovative thinking
- Good research and problem-solving skills
- Ability to work well under pressure
Education: University degree is a nice to have
Expected salary:
Location: Canada
Job date: Sun, 22 Jun 2025 07:26:40 GMT
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