Manager – Personal Financial Services (Product Management & Acquisition FD)

Job title: Manager – Personal Financial Services (Product Management & Acquisition FD)

Company: Hong Leong Bank


Job description: If you are looking to excel and make a difference, take a closer look at us…Key ResponsibilitiesFunctional (job responsibilities)

• Manage and executes the monthly retention program via Connect Renewal (or any other similar programs) to increase retention rates and maintain FD balances within the portfolio.
• Take lead in the enhancement and automation of Connect Renewal program to cater for different preferential rates based on customer segment.
• Plan, manages and executes all required deliverables to implement any promotional campaigns in an effective and timely manner to achieve the targets for deposit balances and new customer growth.
• Responsible for ongoing monitoring and analysis on campaign performance and tracking competitors’ activities; propose ideas and improvement suggestions to the team and Group ALCO.
• Prepare and perform analysis on post campaign performance – via insights to different customer segments, promotional strategies and its effectiveness in driving overall business direction.
• Take lead in the improvisation and penetration of sales channel (digital space, third party platforms, etc) to support overall business growth targets.
• Construct, develop and manage differentiated promotional programs/ campaigns to cater for relevancy and effectiveness across different sales channels and/or customer segments.
• Lead new enhancement projects by working with HLISB, IT and PFS Digital to new initiatives to dial up FD balances, expanding to new sales channels/ target segments and improve customer experience.
• Develop and build segment marketing.
• Develop strategy and execution for key customer segments.
• Develop dedicated segment strategy and marketing for segments such as NTB, PB/PV and High Network Customers.
• Drive new business ideas by collaborating with other businesses for cross-sell opportunities (portfolio management and expansion).
• Stay up-to-date and keep abreast of evolving technology and challenger landscape to influence and change new product development, initiatives and channels.
• Work with peers, team members across functional departments to deliver business growth.

Managerial (team/group responsibilities)

• To lead and drive product and portfolio programs effectively and successfully
• Provide constructive feedback/ discussion and always act with the highest level of integrity
• Promote teamwork and a positive working environment and influence peers
• To embed open communication, transparency & fairness
• Guide and manage junior team members in delivering all assigned tasks in a timely and orderly manner

Organizational (organizational responsibilities)Responsibility to our brand/ franchise * Respect HLB culture and take an active role in the communities

• Provide superior results for our shareholders

Education/QualificationGraduate with Degree (preferably in Banking, Finance, Marketing and other relevant fields) * Good written and oral command in English

• Proficiency in other common languages (Bahasa Malaysia or Mandarin) is an added advantage

Experience

• 3 years working experience in a Banking, Marketing or Product Management role

Special SkillsStrong analytical skills * Understanding sales processes is an advantage to manage frontliners/ sales channels & branches

• Proficient basic software applications Eg. Microsoft word, Excel, Power Point
• Sensitive to competitors/ market intelligence

About Hong Leong BankWe are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.Realise your full potential at Hong Leong Bank by applying now.

Expected salary:

Location: Malaysia

Job date: Wed, 25 Jun 2025 02:36:06 GMT

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