Job title: Manager, Lifecycle & Performance
Company: MLSE
Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionThis is a Mat-leave backfill till July 2026As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement, revenue growth, and program adoption. You’ll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing, analytics, and business strategy—and is passionate about using insights to drive smarter decisions and more meaningful engagement.You’ll be responsible for aligning campaign strategy with MLSE’s commercial goals, optimizing performance across channels, and coaching a team to scale these capabilities across the organization. Working cross-functionally, you will help define and deliver a more connected, insight-led approach to lifecycle and performance marketing.
QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.Additional InformationPlease apply no later than June 13, 2025We thank all applicants for their interest, however, only those selected for the information session will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.
Expected salary:
Location: Toronto, ON
Job date: Sat, 31 May 2025 22:42:50 GMT
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