Manager, Lifecycle & Performance

Job title: Manager, Lifecycle & Performance

Company: MLSE


Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionThis is a Mat-leave backfill till July 2026As the Manager, Lifecycle & Performance Marketing, you will lead a strategic centre of excellence passionate about targeted marketing that fuels fan engagement, revenue growth, and program adoption. You’ll play a key role in shaping the future of fan marketing at MLSE by building integrated strategies grounded in data and delivering measurable impact across every stage of the fan journey. This role is ideal for someone who thrives at the intersection of marketing, analytics, and business strategy—and is passionate about using insights to drive smarter decisions and more meaningful engagement.You’ll be responsible for aligning campaign strategy with MLSE’s commercial goals, optimizing performance across channels, and coaching a team to scale these capabilities across the organization. Working cross-functionally, you will help define and deliver a more connected, insight-led approach to lifecycle and performance marketing.

• Partner with senior leadership to define the vision and roadmap for lifecycle and performance marketing, ensuring alignment with broader business objectives and commercial growth targets.
• Develop scalable frameworks and processes that bring strategic rigor to campaign planning, segmentation, testing, and measurement.
• Identify opportunities for innovation across tools, tactics, and technology to maintain MLSE’s position as an industry leader.
• Lead collaboration with Business Intelligence and Product Marketing teams to build actionable audience segments and personas using internal and external data sources.
• Implement data-driven campaign optimization strategies to improve ROI, conversion rates, and customer lifetime value (CLV).
• Establish best practices for A/B testing, multivariate testing, and performance tracking to refine messaging, creative, and channel mix.
• Centralize and standardize 1:1 and performance marketing campaigns across business units and venues, ensuring consistent quality, brand alignment, and commercial impact.
• Own the campaign lifecycle from brief through execution and post-campaign analysis, ensuring initiatives meet brand and performance standards.
• Manage cross-channel strategy across email, paid media, and CRM platforms, using data to drive personalization and performance.
• Lead and mentor a high-performing team of two, fostering professional growth and a culture of innovation, curiosity, and continuous improvement.
• Work collaboratively with internal stakeholders (Digital, Brand, BI, Ticketing, Retail, Global Partnerships) and external partners (agencies and vendors) to ensure cohesive execution and high-impact outcomes.
• Manage marketing resources effectively, including budget allocation, vendor oversight, and project prioritization.
• Deliver regular insights and performance updates to senior leadership, including campaign impact, financial analysis, and recommendations for future investment.
• Collaborate with Legal, CRM, and Cyber Security teams to ensure ethical and compliant marketing practices across all efforts.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.Additional InformationPlease apply no later than June 13, 2025We thank all applicants for their interest, however, only those selected for the information session will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Expected salary:

Location: Toronto, ON

Job date: Sat, 31 May 2025 22:42:50 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.pro) you saw this job posting.Thanks&Good Luck