Manager, Brand Metrics & Insights

Job title: Manager, Brand Metrics & Insights

Company: Royal Bank of Canada


Job description: Job SummaryJob DescriptionWhat is the opportunity?In this role, you will support all aspects of Enterprise Brand Metrics and Research activities, including measuring effectiveness of marketing efforts and providing actionable insights that enhance the RBC brand.You will leverage your market research and marketing/advertising experience, innovative mindset, deep curiosity and passion for uncovering and synthesizing insights to contribute to the success of our Team and the RBC Brand.What will you do?Manage multiple Brand and Sponsorship tracking studies and quarterly reportsAssist in analysis and delivery of research reports, ensuring that findings are translated into clear, strategic and actionable insights * Manage our proprietary ad testing tool, supporting marketers in data interpretationManage day-to-day relationships with research partnersCollaborate closely with Enterprise Brand teams in planning research activities and maintaining program performance dashboards and scorecardsSupport evaluation of new creative campaignsAssist in training RBC teams on proprietary research tools and help with results interpretationSupport all aspects of ad hoc research initiativesGather marketing intelligence (competitive data, relevant ideas and trends) and regularly share with Enterprise Brand team to inform and inspireManage Enterprise Brand Research and Metrics budgetsWhat do you need to succeed?Must-haveEducational background and supplier or client-side experience in market research (5+ years)Strong analytical thinking, combined with curiosity and ability to creatively problem-solveSuperior ability to synthesize complex data from multiple sources and translate them into concise and actionable business/marketing recommendationsStrong research project management skills, including experience managing timelines and budgetsHands-on experience, or at least familiarity with marketing principles, brand and brand strategyExcellent written and oral communication skillsHighly organized, with above average attention to detailStrong sense of collaboration and stakeholder management across a wide variety of areasNice-to-haveAgency experience a definitive assetKnowledge of sponsorship and/or marketing partnershipsUnderstanding of media and best-in-class advertising practicesFamiliarity with the Financial Services industryComfortable with shifting prioritiesWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Leaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Brand Management, Creativity, Customer Knowledge, Customer Service, Decision Making, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services, Sales ChannelsAdditional Job DetailsAddress: BAY WELLINGTON TOWER, 181 BAY ST:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform:Job Type: Contract (Fixed Term)Pay Type: SalariedPosted Date: 2025-04-21Application Deadline: 2025-05-02Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Expected salary:

Location: Toronto, ON

Job date: Wed, 23 Apr 2025 03:08:46 GMT

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