Interim Director of Marketing

Job title: Interim Director of Marketing

Company:


Job description: Employment OpportunityInterim Marketing Director – Fixed Term May 5, 2025 through January 30, 2026About the TSOFor over a century, the Toronto Symphony Orchestra (TSO) has played a fundamental role in shaping and celebrating Canadian culture. Now in our 102nd year, the TSO’s commitment to musical excellence and ability to spark connection remain as strong as ever. With a storied history of acclaimed concerts and recordings, Canadian and international tours, and impactful community partnerships, we are dedicated to engaging and enriching local and national communities through vibrant musical experiences.Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 93-musician Orchestra that serves Toronto—one of the world’s most diverse cities. The TSO performs over 100 concerts annually, offering a variety of programming from the classical to music composed in our time.Music has the power to heal, inspire, and connect people from all walks of life. The TSO is privileged to also engage audiences of all ages through an array of education, community access and health and wellness initiatives, primarily funded by philanthropy.Join us for a , or . Visit or .About the OpportunityTitle: Interim Director of MarketingReports To: Vice President, Marketing & CommunicationsStatus: Temporary Fixed Term to start on or around May 5, 2025 through January 30, 2026 (9 months) inclusive.Compensation: $63,000 to $67,500 for the 9 month term (paid semi-monthly on the 15 and last day of the month)Position Summary:

• Provides strategic direction for all marketing activities at the Toronto Symphony Orchestra, including subscription and single ticket campaigns, and other earned revenue and promotional initiatives.
• Oversees digital advancement, including website and e-commerce development, digital and social media advertising, and e-mail marketing strategies.
• Maintains regular sales and data analytic reporting, informing the TSO’s strategies with key insights.

Major Duties and Responsibilities:

• With the VP Marketing & Communications, oversees single ticket and subscription campaigns, including segmentation strategy and initiatives focusing on audience growth and patron retention.
• With the VP Marketing & Communications, establishes subscription, single ticket, and other earned revenue goals; oversees weekly sales tracking reporting; reforecasts throughout the concert season based on sales trends.
• Acts as the primary voice in sales reporting and trend analysis, providing key insights that inform ongoing or upcoming Marketing & Communications strategies.
• Oversees the work of the Digital Communications Manager in website e-commerce and e-mail marketing strategies.
• Oversees media planning and advertising buys executed by the Senior Marketing Manager for all TSO subscription and single-ticket campaigns, including direct mail, e-mail, digital, print, radio, transit/outdoor, and signage; regularly reviews and adjusts the marketing mix and tactical approach, ensuring that the right message is delivered to the right audience segment via the right channel.
• Oversees the work of the Subscription & Group Loyalty Manager in group sales prospecting and the retention of subscribers and groups.
• Manages telemarketing agency relationship and campaign strategy; attends weekly meetings to review campaign reporting and coordinate telemarketing offers with direct mail, email, and digital marketing efforts.
• Manages dynamic sales consultant relationships, attending monthly meetings to review campaign reports and coordinate strategies.
• Represents the Marketing team as a lead voice in meetings with vendors and consultants, including the web developer, digital marketing consultant, and others.
• Manages the budget for the Marketing group, including invoice approvals and budget tracking.
• Participates in regular concert duty rotation.

Nature and Scope of Responsibility:

• Manages 3 full-time staff members: Senior Marketing Manager, Digital Communications Manager, and Subscription & Group Loyalty Manager; provides strategic oversight and direction in each of their program areas.
• Provides marketing-focused strategic direction and support to the Communications, Creative Services, Patron Services, and Ticketing Operations teams, as well as other TSO departments and partners.

Expected salary: $63000 – 67500 per year

Location: Toronto, ON

Job date: Fri, 14 Mar 2025 03:25:21 GMT

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