Head of Marketing

Job title: Head of Marketing

Company: Green Umbrella Recruitment


Job description: Job Description :

• Identify the key marketing activities and assign responsibilities to marketing team members.

• Design and develop corporate marketing plan.

• Assign third party agencies and manage the agreed deliverables.

• Ensure proper representation of brand in the market.

• Identify the effective medium for brand and projects brands.

• Ensure proper protection of brand.

• Develop and manage branding agreements with partners.

• Develop and lead the implementation of the annual marketing plan and budget based on the planned developments and sales strategy

• Develop and ensure consistent implementation of branding guidelines that strengthen market positioning

• Lead/oversee market research and competitor analysis to guide marketing efforts that give a competitive edge

• Maintain a comprehensive and up to date CRM database to support the Sales team in analysing customer profiles/segments

• Oversee marketing campaigns and event planning that enables new customer engagement and retention of old customers

• Optimise the use of digital and social media platforms to promote brand with a wider audience

• Oversee the management of any corporate communication/marketing messages that are delivered through internal or external channels to ensure accuracy and alignment to corporate guidelines

• Monitor and report on the effectiveness of the marketing activities and plans on a periodic basis

• Oversee preparation and management of all marketing related documentation for ease of reference and retrieval

• Set and communicate performance expectations to team members and provide coaching to the team to address development areas that will enhance individual and team performance

Requirements

• Bachelor’s degree in Marketing, PR or any relevant discipline

• Minimum of 15 years of relevant experience

• Successful record in developing and managing brands.

• Successful record in managing marketing team / department.

• Experienced in preparing marketing budgets.

Expected salary:

Location: Muscat

Job date: Sat, 18 Jan 2025 03:23:09 GMT

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