Event Experience and Strategy Lead

Job title: Event Experience and Strategy Lead

Company: Suncorp


Job description:

• Motoring culture meets strategic innovation
• Lead flagship events and community activations
• Brisbane, Sydney or Melbourne-based | Hybrid work model
• Secondment Opportunity to 30 June 2026

Shannons is Australia’s leading insurance provider for motoring enthusiasts, offering more than just protection for classic and collectible vehicles. We’re a brand built on passion and community and we’re searching for a talented Event Experience and Strategy Lead to drive unforgettable experiences and strategic initiatives across the Shannons network.As part of our high-performing Customer Service team, you’ll lead a team that delivers on our Showroom Events, Premium Enthusiast (VIP & COI) engagement model plus our earned, owned and user generated content strategy.If you’re a passionate people leader with a love for all things automotive and events, this is your dream role.What You’ll Do

• Lead end-to-end delivery of Shannons owned events – from planning to execution – creating destination experiences for motoring enthusiasts
• Develop and manage an annual event roadmap aligned to Shannons’ strategic and brand goals
• Oversee team to deliver on all logistics, including vendor negotiation, activations, catering, transportation, risk management and budget compliance
• Collaborate with Marketing and PR teams to create buzz before, during, and after events through compelling content, activations, and social engagement
• Foster meaningful relationships with industry stakeholders, sponsors, community leaders, and Centres of Influence (COIs)
• Coach and lead event teams, empowering high performance and exceptional customer experiences
• Monitor social and event performance analytics, using insights to drive continuous improvement
• Support broader insurance-adjacent strategies that amplify Shannons’ unique value proposition

What You’ll Bring

• Proven success in event strategy, planning and execution – ideally with exposure to national-scale or lifestyle events
• Strong ties to the motoring, motorsport, or automotive enthusiast community
• Exceptional stakeholder and relationship management skills, with the ability to influence and engage a wide network of partners, VIPs, and COIs
• Strong leadership and project management experience, including budgeting and vendor negotiation
• Excellent written and verbal communication skills, and a passion for storytelling through events
• Flexibility to travel and work across multiple sites and event locations when required

If this opportunity sounds like the challenge, you have been looking for, please apply online today. For further information regarding this position, please contact

Expected salary:

Location: Australia

Job date: Tue, 03 Jun 2025 04:01:59 GMT

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