Email Marketing Specialist

Job title: Email Marketing Specialist

Company: NorthScale


Job description: NorthScale is not just a marketing firm—we are the architects of market leaders. Our mission is to elevate companies to the top of their industries and secure their position as leaders by leveraging cutting-edge marketing strategies and innovative technology.We craft unique, tailored solutions for every client, consistently delivering results that are effective and sustainable.We’re looking for talented Email Marketing Specialist who share our vision and want to help us grow. At NorthScale, you’ll join a dynamic team dedicated to achieving outstanding outcomes for clients. You’ll work on exciting projects, develop your skills, and play a key role in the growth of our company.We’re excited to meet you and shape the future of marketing and technology together.TasksAs an Email Marketing Specialist, you will develop high-converting cold email campaigns from scratch, targeting high-profile, high-stakes companies ranging from medium to large-scale enterprises. Your focus will be on executing outreach through Apollo, ActiveCampaign, or Instantly, while ensuring seamless workflow integration into the CRM and dedicated lead database.1. Managing Opportunities

• Collaborate with the Operations Manager to refine lead lists and optimize prospecting efforts.
• Ensure smooth coordination between outreach workflows and CRM lead management.
• Work with developers and support specialists to maintain operational efficiency.
• Share insights, challenges, and strategic recommendations with the team lead for continuous improvement.

2. Optimizing Outreach

• Develop, test, and refine cold email campaigns using Apollo, ActiveCampaign, and Instantly.
• Implement A/B testing and create tailored messaging sequences to improve engagement and conversion rates.
• Work with developers to ensure automation tools, email templates, and integrations function seamlessly.
• Monitor email deliverability and domain health to maximize outreach success.

3. Leveraging Data for Success

• Analyze performance metrics to refine messaging, optimize campaign strategies, and improve engagement.
• Use data-driven insights to iterate on outreach plans and enhance client acquisition efforts.
• Maintain a structured testing and optimization schedule to maximize results.
• Ensure accurate CRM integration, keeping lead data organized and up to date for seamless follow-ups.

Requirements

• Expertise in Funnel Conversions, B2B Email Campaign Development / Launch
• Expertise in Funnel Automation / CRM Integration
• Proven Track Record of Minimum 8-Figure+ In Revenue Generated From Campaigns
• Strategic & Data-Driven Mindset
• Strong Analytical & Creative Skills
• Excellent Written and Verbal Communication
• Solid, Proven Copywriting & Marketing Knowledge
• Understanding of Technology in Today’s Economy
• Proficieny in English
• Familiarity with Sales Psychology
• Experience with A/B Testing and Data Analysis
• Proficient in Outreach Tools (Apollo, ActiveCampaign, Instantly)

Benefits

• Join a driven, ambitious, and dynamic team on a mission to redefine our industry
• Competitive compensation package
• Open communication and flat hierarchies for a collaborative work environment
• Enjoy the flexibility of 100% remote work

NorthScaleNorthScale is a growth consulting firm focused on helping service companies increase their revenue growth with a focus on strategic marketing.

Expected salary:

Location: Quebec City, QC

Job date: Thu, 30 Jan 2025 23:58:58 GMT

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