Director of Marketing – Strategic F&B Development

Job title: Director of Marketing – Strategic F&B Development

Company: Michael Page


Job description: A visionary Director of F&B Marketing is needed to lead the launch and brand strategy for over twenty high-profile dining and nightlife venues at a new luxury resort in the UAE. This role will define the resort’s culinary identity through bold marketing, leadership, brand storytelling and strategic executionDefine and lead the overarching brand and marketing strategy for a portfolio of luxury F&B concepts within a flagship resortPartner with executive leadership and creative agencies to shape concept positioning and guest experience from inception to launchBuild brand frameworks and long-term growth strategies that drive awareness, engagement and market differentiationOversee the development of multi-channel campaigns with a focus on storytelling, brand equity and performance marketingLeverage market intelligence and consumer insights to influence decision-making and future brand evolutionLead and inspire a high-performing team, setting the standard for strategic excellence and cross-functional collaborationOpportunity to join of one the global luxury groups expanding into UAEStrategic leadership role required to focus on brand building/launch strategyMinimum of 9 years’ experience in senior F&B brand and marketing roles within luxury hospitality or lifestyle sectorsProven experience launching and scaling luxury F&B brands within global hospitality or lifestyle environmentsStrategic thinker with a strong grasp of brand architecture, positioning and long-term growth planningCommercially driven with the ability to connect brand strategy to business objectives and performance metricsExperienced in leading cross-functional teams and managing senior stakeholders and creative partnersSkilled in building brands that balance storytelling, guest experience and market differentiationThrives in fast-paced environments with a start-up mindset and a passion for innovation and excellenceComfortable navigating high-profile projects with multiple stakeholders and tight timelinesWilling and able to relocate to the UAE for this high-impact leadership opportunityOur client is a luxury integrated resort set to open in the UAE, designed to redefine hospitality in the region through exceptional service, world-class experiences and innovative design. With a strong global reputation for excellence, the resort will feature luxury accommodation, immersive entertainment and a standout food and beverage offering unlike anything currently in the market.Competitive package, relocation and family benefits.

Expected salary:

Location: United Arab Emirates

Job date: Tue, 08 Apr 2025 22:18:25 GMT

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