Director of Editorial Content and Strategy

Job title: Director of Editorial Content and Strategy

Company: Tulane University


Job description: The Director of Editorial Content and Strategy defines, directs and manages an editorial strategy that elevates and strengthens Tulane University’s reputation and engages its audiences through compelling and creative storytelling and other content.Reporting to the Executive Director of Content Strategy and Digital Communications within University Communications and Marketing (UCM), the Director leads a team of writers who identify and produce stories for internal and external audiences and oversees the University’s flagship website content, the quarterly publication of the Tulanian, and the multi-weekly digital publication, Tulane Today.The Director establishes and cultivates relationships with colleagues across the University to identify compelling stories that advance UCM’s strategic objectives with regard to reputation, fundraising, and institutional priorities, fostering a sense of pride and enthusiasm about the University. The Director serves as editor of key digital and print publications and is responsible for extensive writing and story editing across various channels, publications, and formats. The Director works within the UCM Content Strategy team, which includes the Social and Visual Media teams – the role should drive content across all teams.The role will be responsible for project managing content development, intake, production, and completion.The Director will also lead the team in seeking out storytelling opportunities across our campuses and should have digital best practices at the forefront of strategic decisions. The Director will regularly compile KPI reports, and recommend strategy adjustments based on metrics and data.
Required Knowledge, Skills, and Abilities

• Expert research, writing, and editing skills.

• Excellent knowledge of digital storytelling best practices.

• Excellent project planning and staff supervisory skills.

• Ability to effectively produce creative long-form feature articles and shorter stories for digital channels.

• Expert knowledge of Associated Press style.

• Extensive experience setting goals and KPIs based on metrics and data.

• Extensive familiarity with the editorial process and the ability to generate effective story ideas for various publications that are relevant to the University’s long-range goals.

• Broad knowledge of trends in digital publications and news sites.

• Strong skills in time management, multitasking, prioritizing, organizing, researching, and problem-solving, with great attention to detail.

• Ability to effectively manage and lead the Content Strategy Editorial team.

• Ability to work within established budgetary guidelines and restrictions.

• Ability to work cooperatively effectively with internal and external affiliates.

• Ability to work cooperatively with graphic design professionals on concepts for magazine work and other publications. • Ability to work nights and weekends as needed (mainly around Bookfest and Commencement).

Required Education and/or Experience

• Bachelor’s Degree in English, communications, journalism, or closely related field.

• 10 years of demonstrated experience in writing, research and editing, client services, project management, and staff supervision.

• 2 or more years of experience working with digital project management tools.

Preferred Qualifications

• Familiarity with web-based content management systems.

• Experience in an academic setting.

• Experience working in digital project management platforms, such as Airtable, Trello, or Asana.

• Working knowledge of Adobe InDesign.

How To Apply
Please Note: Depending on your role and the department in which you work, you may be expected to adhere to COVID-19 requirements, such as vaccinations and booster shots.Click “Apply Now” to apply for this job.Tulane University is committed to creating a community and culture that foster a sense of belonging for all. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We encourage all qualified candidates to apply. We are intentionally seeking candidates who are committed to fostering equity, diversity, and inclusion in support of Tulane’sTulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact the Office of Human Resources & Institutional Equity by phone at 504-865-4748 or emailTulane offers a variety of options to enhance your health and well-being so that you may enjoy more out of life now and in the future. Learn more about , as well as our . See our to learn more about our hiring process and what to expect.

Expected salary:

Location: New Orleans, LA

Job date: Tue, 22 Apr 2025 07:30:50 GMT

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