Customer Lifecycle Marketing Manager

Job title: Customer Lifecycle Marketing Manager

Company: Farm Business Consultants


Job description: Overview:Ready for Your Next Challenge?Established in 1952 as a family business with deep roots in rural communities, FBC has grown to become one of Canada’s largest tax and financial consulting firms for small businesses. With 12 branches across the country, we support over 15,000 Canadian entrepreneurs and small business owners, including farmers, construction contractors, skilled trades, and self-employed professionals. At FBC, a membership is more than just a single tax filing—it’s a long-term partnership. We work alongside our members throughout their lives, saving them over 22 million dollars through year-round collaboration on optimal tax strategies and planning, allowing them to focus on what matters most: running their businesses and enriching their communities.Position Overview:We’re searching for a Customer Lifecycle Marketing Manager to craft impactful customer journeys that drive retention, reduce first-year churn, ramp up referrals, and unlock growth opportunities. You’ll partner with teams across the company—Sales, Onboarding, and Services—to deliver personalized, multi-channel brand experiences that build loyalty, showcase value, and create meaningful connections with our customers. If you’re passionate about creating smart, data-driven strategies that delight and put our customer at the center, this is the role for you.Why You’ll Love This Role:

• You’ll own impactful strategies that directly drive retention, loyalty, and revenue growth, making a tangible difference to the business.
• Taking strategic initiative and driving projects forward within this role can open up a clear trajectory to a Customer Marketing Manager position.
• You’ll collaborate with cross-functional teams, building strong relationships while advocating for our customers every step of the way.
• Collaborating with our Marketing Operations Manager, you’ll dig into data to uncover opportunities, and design innovative campaigns that inspire action.
• You’ll help Canadian small business owners thrive, creating lasting connections and meaningful outcomes.

Key Responsibilities:Design and Refine Customer Journeys:

• Build personalized, multi-channel campaigns that enhance lifetime value and reduce churn.
• Continuously improve our onboarding process to eliminate friction, provide clear communication, and set our clients up for success from day one.
• Create campaigns that showcase value, introduce new offerings, and share helpful tools and resources to keep customers engaged and delighted.

Execute and Analyze Campaigns:

• Manage campaigns across all touchpoints, ensuring every interaction feels personal, on-brand, and effective.
• Use HubSpot and analytics tools to measure performance and refine strategies based on insights.
• Connect with our customers to gather feedback through surveys, NPS questionnaires, and direct conversations to inform better decisions and experiences.

Collaborate and Advocate Across Teams:

• Partner with Sales, Onboarding, and Services to align strategies and deliver consistent, meaningful experiences.
• Serve as the voice of the customer, sharing insights and recommendations to drive smarter business decisions.
• Collaborate with our external PPC agency to retarget existing customers with expansion services and to retain and increase brand affinity.

Drive Retention, Referrals, and Expansion:

• Identify opportunities to boost retention and upsell through sharper personalization and messaging.
• Strategize programs that maximize referrals, spotlight customer success stories, and amplify our brand’s impact.

What You Bring:Education and Experience:

• 3–5 years of experience in customer lifecycle, retention, or product marketing, bonus points if you have experience in financial services or subscription-based businesses.
• A bachelor’s degree in marketing, business, or a related field—or a track record that proves you don’t need one.
• Hands-on experience creating automated customer journeys, campaigns, and communications to reduce churn, increase customer engagement, and drive brand affinity.

Knowledge, Skills and Abilities:

• Advanced proficiency with HubSpot and marketing automation tools.
• A data-savvy mindset with the ability to translate analytics into actionable strategies.
• Strong communication skills, including experience presenting to cross-functional teams and leadership.
• Self-motivated, adaptable, and comfortable owning projects in a fast-moving environment.
• A passion for creating personalized, meaningful customer experiences that drive loyalty and results.

What We Offer / Why FBC?At FBC, we’re committed to helping you grow into the best version of yourself—whether that’s mastering your craft or leveling up your career. With competitive pay, solid benefits, and endless opportunities for development, we’re not just focused on the here and now, but on where you’re headed. Integrity is the foundation of everything we do, so you can always count on us to have your back. We respect and value your unique contributions, because we know that when you succeed, we all succeed. We believe that every voice counts and every idea matters, as innovation keeps us building for the future. And when we clear those hurdles, we celebrate as a team—because what’s the point of growth if we can’t enjoy the journey together?If you envision yourself thriving in this supportive and dynamic environment, we encourage you to Apply today!

Expected salary:

Location: Calgary, AB

Job date: Sun, 26 Jan 2025 23:18:56 GMT

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