CRM & PARTNERSHIP MARKETING,SENIOR EXECUTIVE.WTCMY GO HO Marketing Team

Job title: CRM & PARTNERSHIP MARKETING,SENIOR EXECUTIVE.WTCMY GO HO Marketing Team

Company: Watsons


Job description: Job Category: MarketingDegree Level: Bachelor’s DegreeJob Description:Job Summary:This role focuses on driving growth through strategic partnerships and effective customer relationship management. The candidate will identify and build partnerships with external brands, manage and analyze partnership performance, and stay current with industry trends. Simultaneously, they will lead CRM initiatives to improve member retention, drive new member acquisition, and create data-driven marketing campaigns. Collaboration with cross-functional teams is key to aligning partnership and CRM strategies with broader company goals.Responsibilities:Partnership Marketing

• Identify and propose potential partnership opportunities with brands and organizations.
• Develop and maintain relationships with external stakeholders.
• Track and analyze performance metrics to evaluate the effectiveness of partnership initiatives.
• Stay updated on industry trends and best practices in partnership marketing to continuously improve our approach.

Customer Relationship Management (CRM)

• Innovate and implement CRM strategy to enhance member retention and loyalty.
• Achieve company objectives by increasing new member registrations.
• Roll out store incentives aimed at boosting the enrollment of new members.
• Analyze customer data to create targeted marketing campaigns.

Team Collaboration

• Work with cross-functional teams to develop and execute marketing campaigns.
• Align CRM and partnership initiatives with sales, product, and customer service teams.

Qualifications:

• A Diploma or Degree in Marketing, Business Administration, or a related field is required.
• Minimum of 3 years’ experience, ideally with a focus in Partnership Marketing or CRM.
• Minimum 1 year of experience in a similar Retail industry.
• Experiences in sales or key account management are also encouraged to apply.
• Must have a professional appearance, strong personal presence, and a sales-driven mindset.
• Key skills include strong interpersonal abilities, negotiation, creativity, presentation, and time management.

About Us:Watsons Malaysia is part of AS Watsons Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watsons Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.Watsons Malaysia is the leading health and beauty retailer with more than 650 Watsons stores and growing in the country serving the needs of all Malaysians. Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness, and beauty market, providing personalised advice in health, beauty, and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 13th year running*. On top of that, Watsons Malaysia won Platinum Award for the Best in Retail Category 2022 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers. Watsons Malaysia is also the No. 1 Retailer Most Preferred Graduates Employers to Work for by Talentbank Graduates’ Choice Award 2022.*Campaign Asia-Pacific “Asia’s Top 1000 Bands online study over 8,000 respondents across 14 markets in Asia Pacific region”.

Expected salary:

Location: Malaysia

Job date: Thu, 12 Jun 2025 05:58:18 GMT

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