CRM Analyst ( Customer Relationship Management Analyst)

Job title: CRM Analyst ( Customer Relationship Management Analyst)

Company: Elis


Job description: The company:Elis is an international textile, hygiene & facilities services business, operating in 30 countries across the globe, delivering a complete textile rental and laundry service. We offer everything from workwear to mats, mops, bed and bath linen, hygiene supplies and pest control services.With plants and distribution hubs across Ireland, Elis offers an unrivalled level of nationwide service with accredited systems and a commitment to the highest infection control standards. Our, 1400+ workforce, proudly support over 10,000 Irish businesses, delivering quality products and services. Our circular services help clients stay focused on their core business while allowing them to reduce their environmental footprint.The RoleA CRM Analyst (Customer Relationship Management Analyst) plays a key role in managing and optimising customer relationships by leveraging data and technology. Their primary focus is on analysing customer interactions, behaviors, and trends to improve customer experience, enhance business strategies, and drive revenue growth.Main Responsibilities– Oversee main KPIs and CRM initiatives.– Analyze customer pipeline data and provide strategic recommendations to increase sales, retention, brand loyalty and lifetime value.– Identify trends and patterns and communicate data driven recommendations to non-technical audiences.– Track and maintain customer data quality by ensuring CRM data input and updates are accurate according to guidelines.– Cross-functional collaboration and provide insightful analysis of existing customer data to identify new potential customers and target audiences.– Constantly testing all customer interaction procedures and making sure the most efficient approaches are always prioritized.– Provide data-driven recommendations to optimize Customer Service operations efficiency.– Build and present visual and intuitive reports/dashboards to senior stakeholders regarding sales pipeline performance and initiatives.– Recommend new methods and strategies to address customers’ needs, dynamize existing workflows to optimize sales funnel.– Utilize our CRM system to analyze customer data, track goals and report how well our campaigns and customer health are doing against set KPI’s.Ideal Candidate– Bachelor’s degree in Business Administration, Economics, Marketing, or a related field.– Previous experience as CRM Manager and/or in a similar role working with CRM as Business Analyst, Marketing Analyst, Data Analyst, Sales Operations Analyst, Business Intelligence Analyst, or correlated fields.– Strong analytical thinker with the ability to translate complex data into actionable insights and recommendations.– Deep understanding of sales funnel, customer acquisition, retention, customer relationship, sales, and marketing KPIs.– Previous experience building dashboards/reports in PowerBI, Tableau or similar BI tools.

Expected salary:

Location: Dublin

Job date: Sat, 15 Mar 2025 23:45:26 GMT

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