Consumer Marketing Manager

Job title: Consumer Marketing Manager

Company: Estée Lauder


Job description: Job Description:We are looking for a Consumer Marketing ManagerAre you passionate about consumers, communication and media? Do you have a strong understanding of how to build and drive 360 marketing plans? Then you might be our new Consumer Marketing Manager.Estée Lauder Companies at a glanceThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skincare, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.The RoleThe Consumer Marketing Manager is crucial for the Estée Lauder Companies, as you will be building and driving the Nordic marketing strategy for our Fragrance Brands; TOM FORD, Jo Malone London, KILIAN PARIS & Éditions de Parfums Frédéric Malle.Please note this role is a parental leave cover for 8-10 months.As Consumer Marketing Manager, you will be the key player ensuring all stakeholders are on board with the strategy and are executing accordingly. The Marketing team consists of Product Marketing, Trade Marketing and Visual Merchandising and you will be reporting directly to the Nordic Brand Director for the Fragrance Grouping. You will also work closely with our Paid, Owned and Earned teams as well as brand.com.Your Key Responsibilities

• Drive and adapt the global marketing strategy to maximize local relevance
• Build, own and drive the 360° marketing plan for the brands, in coordination with Product Marketing, Trade Marketing and Online teams
• Define the target consumer profiles, the consumer journey and the key messages for consumer communication (e.g. benefit messaging)
• Lead and orchestrate Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information
• Translate local consumer insights into marketing and selling opportunities
• In charge of Advertising & Promotion budget and optimization incl. ROI Analyses
• Define the launch and promotional calendar across all channels
• Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
• Act as key contact for regional Consumer Marketing Teams and conducts reporting

Your QualificationsFor you to be a success in this job, we expect you to have a relevant educational background on Master level and 3+ years of experience from a comparable job in an international marketing department.

• Great communication skills and enjoy building strong relations to various stakeholders – external as well as internal
• Effective, structured and hands-on approach, with close attention to details
• Proficiency in English & one of the Nordic languages (Danish, Swedish or Norwegian) is mandatory
• Strong digital marketing skills and business acumen
• You are data-oriented and translate data into marketing initiatives – and not least, you have in-depth experience leading marketing activities in bigger organizations
• Creative thinker with a passion for digital innovation
• Solid number crunching skills and extensive Excel skills

Your Personality

• You are passionate and driven
• You know how to follow-up and follow-through
• Positive and optimistic mindset
• You interested in Fragrance & Trends

What We OfferYou will become part of a passionate Fragrance Team based in our Nordic head office in Carlsberg Byen with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & Competitive compensation package including attractive Health Insurance benefits
• A hybrid working model with the opportunity to work from home 2 days per week
• Market competitive pension package
• 30 days of vacation
• Wide variety of social office events
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.Inclusion, Diversity and Equity in the core of everything we doEstee Lauder Companies is an equal opportunities employer. As part of our ID&E initiative, we provide local development training such as identifying unconscious bias in workplace settings and how to counteract them through annual sessions in the Nordics.
We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.Next StepWe will be reviewing applications on an ongoing basis and please note that virtual interviews is part of this recruiting process. Preferred start date is on May 1st or as soon as possible.We are looking forward to hearing from you!

Expected salary:

Location: København

Job date: Sun, 30 Mar 2025 04:51:44 GMT

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