Consumer Insights Executive

Job title: Consumer Insights Executive

Company: British American Tobacco


Job description: BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!BAT DIGITAL BUSINESS SOLUTIONS PAKISTAN IS LOOKING FOR INSIGHTS EXECUTIVEJOB TITLE: Insights ExecutiveFUNCTION: MarketingSENIORITY: Experienced ProfessionalLOCATION: Lahore, PakistanROLE POSITIONING AND OBJECTIVES
The Insights Executive will assist in consumer insights and foresight processes by implementing a robust analytics agenda across APMEA West for the FMC category. They will create baseline analytics for routine data updates and monitoring, ensuring project insights are actionable and contribute to the development of robust future strategic SMP/Trade plans.WHAT YOU WILL BE ACCOUNTABLE FOR

• Collaborating with DBS and Digital teams to develop and deploy databases, data collection systems, marketing analytics, and other data strategies aimed at optimizing efficiency and enhancing insights quality.
• Utilizing statistical modeling beyond Excel to synthesize primary and secondary research, offering insights into category and brand performance through robust analytics.
• Assisting the Insights Manager in setting up research projects for strategic studies, coordinating with internal partners for proposal and questionnaire finalization, obtaining LEX approval, managing agencies, and overseeing recording systems.
• Compiling reports for management that highlight trends, patterns, and predictions using relevant data.
• Contributing to the agility of overall insights workstreams by streamlining research processes and ensuring agile outputs meet business needs.
• Gathering data from primary and secondary sources and aiding in maintaining databases and data systems.
• Conducting reviews and in-depth analyses of category and brand performance metrics.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s or Master’s degree in Marketing, Business Administration, or Project Management.
• At least 2 to 3 years of experience in insights or Marketing Analytics roles within a prominent FMCG company, encompassing analytics and dashboard creation for marketing purposes.
• Proficiency in handling large datasets and deriving actionable insights.
• Excellent problem-solving abilities.
• A flexible and dependable team player committed to advancing the goals of the department and company.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience .If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Expected salary:

Location: Lahore, Punjab

Job date: Wed, 09 Apr 2025 06:51:15 GMT

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