Consumer & Influencer Marketing

Job title: Consumer & Influencer Marketing

Company: Coloplast


Job description: Are you full of energy, passion and drive? Are you a strong marketeer with a proven track record of executing best-in-class SoMe & influencer marketing? And are you eager to make life easier for chronic care patients around the world? Then this position is for you.Make a difference globally
At our headquarters in Humlebæk, Denmark and in Poland, you will join our highly ambitious (in-house) Consumer Activation team, which is responsible for awareness and lead generation across the world.We now have an open senior position in our team and are therefore looking for an experienced employee with knowledge of global consumer campaigns and influencer marketing.Senior Manager Media Excellence & Ambassador position
You will be responsible for driving our global influencer program (we call them ambassadors). You will co-develop global consumer campaigns with Global Marketing & Services to drive growth for our key launches and brands. You will be the overall lead on our SoMe initiatives and performance.Acting at a global level, you will have a high level of interaction both with our local subsidiaries, across the headquarter teams as well as with external marketing agencies. You will furthermore be part of the broader Global Marketing & Services team, where you will experience lots of collaboration.More specifically, you will:

• Set the strategic direction and be responsible for driving the global ambassador program
• Partner with selected global ambassadors and drive agenda for impacting multiple markets
• Co-develop best in class consumer marketing campaigns and growth initiatives
• Support important launches and growth initiatives with global media strategies
• Track campaign & ambassador effectiveness and secure continuous improvement of activities

Experienced and passionate SoMe & influencer professional
With your excellent SoMe skills, your digital savviness and your strong consumer marketing experience, you know how to turn a marketing strategy into delivering the right content to the right people at the right time. You master multicultural and cross-functional collaboration, and you preferably already know how to navigate in a global setting dealing with lots of stakeholders.Also, as you will be managing a wide variety of projects and stakeholders, it is vital that you have a pragmatic, positive and creative mindset and both a strategic and operational focus.

• A relevant degree in marketing, business, communication or similar
• Strong experience within (paid, organic) SoMe and influencer marketing, preferably from the medical industry, FMCG or from an advertising agency
• Experience with managing budgets and working with forecasts and sales analyses
• Flexibility to travel to subsidiaries and customers approx. 10 days annually
• Fluency in English is a must, both orally and in written. Danish skills not required

Interested?
If you would like to know more about the position, please reach out to Director, Consumer Activation Niklas Andersson on dknand@coloplast.com. We will take candidates into the recruitment process continuously, so do not hesitate to apply. The position will remain open until a suitable candidate has been found.Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.Visit us on .Follow us on . Like us on .57677
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Expected salary:

Location: Humlebæk, Hovedstaden

Job date: Sun, 06 Oct 2024 01:54:59 GMT

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