Assistant Vice President, Deposits Product

Job title: Assistant Vice President, Deposits Product

Company:


Job description: Propose and execute Deposits Acquisition initiatives for the growth of CASA & FD balances and implement product marketing to support launch of new products and revision of product propositions. Propose and implement initiatives to drive CASA growth by driving new accounts growth and new-to-product customer growth Propose and implement initiatives to ensure FD balance growth from new-to-CASA customers in accordance to plan or LDR guidance Leads product marketing to ensure the launch of new products or new proposition is made known to the market Propose & Implement Initiatives to Drive CASA Acquisition Propose and implement CASA acquisition initiatives (from conceptualization to implementation) in line with CASA account and customer growth target set for the financial year Work in hand with CSD on sourcing of partnership for new CASA acquisition Align decision-making stakeholders on from start at conceptualization to proposals Align marketing on creative and communications strategy and execution to be in line with set and agreed objectives and timelines Align CSD on set and agreed objectives Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances Conduct periodic performance review new CASA momentum and propose initiatives to close gap Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing Propose and implement segmented and mass FD initiatives (from conceptualization to implementation) in line with FD balance growth target set for the financial year and NTB acquistions Align decision-making stakeholders on from start at conceptualization to proposals Align marketing on creative and communications strategy and execution to be in line with set and agreed objectives and timelines Align CSD on set and agreed objectives Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances Conduct periodic performance review on FD balances Execute initiatives for Digital Channels Acquisitions and Products Marketing Focusing on the growth of CASA acquisition with digitize channel i.e. eKYC Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset Craft and Propose product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process Plan and participate in the launch of new services i.e. eKC and products with product teams Leveraging on marketing performance to improve customer experience Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances System/ Process Conduct in UAT of new acquisition channel or system set-up for campaigns were necessary Competition Benchmarking Conduct periodic market research on competitors marketing offers specifically on New Accounts Opening and FD promotions for New-to-Bank customers

Expected salary:

Location: Kuala Lumpur

Job date: Tue, 01 Apr 2025 22:44:07 GMT

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