ADOBE EXPERIENCE PLATFORM LEAD

Job title: ADOBE EXPERIENCE PLATFORM LEAD

Company: Duncan & Ross


Job description: RESPONSIBILITIES:Platform Implementation:

• Lead the setup and configuration of the Adobe Experience Platform, including data schema development, data ingestion processes, and integration with other Adobe and third-party tools.
• Collaborate with IT and other stakeholders to ensure a seamless implementation process.

Data Management and Integration:

• Design and manage the customer data architecture within the AEP to support current and future business requirements.
• Oversee data integration from various sources to ensure comprehensive and accurate customer profiles.

Customer Insights and Segmentation:

• Utilize the AEP to create detailed customer segments and insights that drive marketing personalization and targeting.
• Work alongside marketing teams to develop strategies that leverage customer data for enhanced engagement.

Optimization and Innovation:

• Continuously evaluate and optimize the platform setup, ensuring it aligns with best practices and business goals.
• Stay informed of updates and new features within the Adobe Experience Platform and provide recommendations for adoption.

Training and Support:

• Provide training and support to internal teams to ensure they effectively utilize the AEP.
• Act as the primary point of contact for any platform-related queries or issues.

QUALIFICATIONS:

• Proven experience with Adobe Experience Platform and a strong understanding of its capabilities and features.
• Hands-on experience with data management, analytics tools, and marketing solutions.
• Strong problem-solving skills and ability to work with complex datasets.
• Excellent communication and project management skills.
• Experience with related Adobe products such as Adobe Analytics, Adobe Target, or Adobe Campaign is a plus.

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Expected salary:

Location: Muscat

Job date: Sat, 17 May 2025 22:30:27 GMT

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